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Video Ad Serving Template information


Video Ad Serving Template (VAST) is a specification defined and released by the Interactive Advertising Bureau (IAB) that sets a standard for communication requirements between ad servers and video players in order to present video ads.

It is a data structure declared using XML.

VAST has 8 versions: 1.0 (deprecated), 1.1 (deprecated),[1] 2.0, 2.0.1 (the schema version as the official VAST 2.0 schema),[2] 2.6, 3.0,[3] 4.0,[4] 4.1 and 4.2.

  1. ^ Grenager, Teg (2012-07-19). "Video Ad Serving Template (VAST) Version 3.0" (PDF). Interactive Advertising Bureau: 8. Retrieved 2015-05-14.
  2. ^ "Digital Video Ad Serving Template (VAST) 2.0". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 2017-06-01.
  3. ^ "Digital Video Ad Serving Template (VAST)".
  4. ^ "Digital Video Ad Serving Template (VAST)".

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