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Interactive Advertising Bureau
Formation
1996
Type
Trade association
Legal status
Nonprofit
Headquarters
New York City, U.S.
Region served
Global
Membership
600+[1]
Leader
David Cohen[2]
Website
www.iab.com
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe.
^Dengler, Brian (January 17, 2012). "IAB Counsel: Push to Regulate Online Ads May Lose Traction". Street Fight. Archived from the original on January 23, 2012. Retrieved January 24, 2012.
^"our story".
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