Valuation using the market penetration model information
Valuation using the market penetration model (MPM) or the growth potential of a company[1] is a method of estimating the value of a company by calculating the depth of its market penetration as evidenced by its customer base and industry niche.
The process consists of:
profiling a company's type of customer and analysing which complementary companies share these customers.[2]
valuing the barriers to entry into the industry niche that the company operates in.
^Hughes, David (2012). The Business Value Myth. Canopy Law Books. ASIN B009XB91CU.
^How to sell your business for maximum value: Part 1 http://www.canopylaw.com/about.php?pg=12
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