Not to be confused with Pay what you can or Name Your Own Price.
Pay what you want (or PWYW, also referred to as value-for-value model[1][2]) is a pricing strategy where buyers pay their desired amount for a given commodity. This amount can sometimes include zero. A minimum (floor) price may be set, and/or a suggested price may be indicated as guidance for the buyer. The buyer can select an amount higher or lower than the standard price for the commodity.[3][4] Many common PWYW models set the price prior to a purchase (ex ante), but some defer price-setting until after the experience of consumption (ex post) (similar to tipping). PWYW is a buyer-centered form of participative pricing,[5] also referred to as co-pricing (as an aspect of the co-creation of value).
^"Value for Value - Levisan.me".
^"No Agenda: How to have a successful podcast with no advertising". 2015-09-29.
^Strom, Stephanie; Gay, Malcolm (May 20, 2010). "Pay-What-You-Want Has Patrons Perplexed". New York Times. Retrieved 2010-05-21.
^Smart Pricing, Chapter 1. "Pay As You Wish" Pricing, Raju and Zhang, Wharton School Publishing, 2010. ISBN 0-13-149418-X.
^Spann, Martin, Robert Zeithammer, Marco Bertini, Ernan Haruvy, Sandy D. Jap, Oded Koenigsberg, Vincent Mak, Peter Popkowski Leszczyc, Bernd Skiera, and Manoj Thomas. "Beyond posted prices: the past, present, and future of participative pricing mechanisms." Customer Needs and Solutions 5 (2018): 121-136. https://link.springer.com/article/10.1007/s40547-017-0082-y
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