Economic and social activity facilitated by technological platforms
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The platform economy is economic and social activity facilitated by platforms, typically online sales or technology frameworks. Platform businesses control an increasing share of the world's economy and sometimes disrupt traditional businesses.
The most common type of platform economy centres around transaction platforms, also known as digital matchmakers, which include Amazon, Airbnb, Uber, and Baidu. A second type of platform economy involves innovation platforms, which provide common technology frameworks upon which others can build, such as Microsoft's platforms upon which many independent developers build. In 2013, platform expert Marshall Van Alstyne observed that three of the top five companies in the world used the platform business model.[1]
The rise of platforms has been met with a mixed response from commentators. Many have been enthusiastic, arguing that platforms can improve productivity, reduce costs, reduce inefficiencies in existing markets, help create entirely new markets, provide flexibility and accessibility for workers, and be especially helpful for less developed countries. Arguments against platforms include that they may worsen technological unemployment, that they contribute to the replacement of traditional jobs with precarious forms of employment that have much less labour protection, that they can worsen declining tax revenues, and that excessive use of platforms can be psychologically damaging and corrosive to communities. Since the early 2010s, the platform economy has been the subject of many reviews by academic groups and NGOs, by national governments and by transnational organisations like the EU. Early reviews were generally against the imposition of heavy regulation for the platform economy. Since 2016, and especially in 2017, some jurisdictions began to take a more interventionist approach.
Platform workers often work irregular and long hours, putting them at risk of cardiovascular diseases.[2]
^Emerce Keynote: Rise of the Platform and What it Means for Business, Amsterdam, the Netherlands, Nov. 26, 2013.
^Pega, Frank; Nafradi, Balint; Momen, Natalie; Ujita, Yuka; Streicher, Kai; Prüss-Üstün, Annette; Technical Advisory Group (2021). "Global, regional, and national burdens of ischemic heart disease and stroke attributable to exposure to long working hours for 194 countries, 2000–2016: A systematic analysis from the WHO/ILO Joint Estimates of the Work-related Burden of Disease and Injury". Environment International. 154: 106595. doi:10.1016/j.envint.2021.106595. PMC 8204267. PMID 34011457.
The platformeconomy is economic and social activity facilitated by platforms, typically online sales or technology frameworks. Platform businesses control...
such spillovers as changes in labor market demand and regulations, platformeconomy, sustainability, and equality. Unlike the bottom-up definition, the...
DoorDash, and Instacart. List of gig economy companies Sharing economyPlatformeconomy "What is the gig economy?". McKinsey & Company. August 2, 2023...
social justice, are necessary to shape an equitable and fair social economy. Platform cooperativism advocates for the coexistence of cooperatively owned...
Enshittification Platformeconomy N. Srnicek, Platform Capitalism. Wiley, 2016. L. Weatherby, "Delete Your Account: On the Theory of Platform Capitalism,"...
work and the platformeconomy. He was the principal investigator of iLabour, a major research project on online freelancing and the gig economy, funded by...
bypassing the role of existing intermediaries as part of the so-called platformeconomy. This business model has different operating costs compared to a traditional...
Non-AC in their ride-hailing service. Platformeconomy Vehicle for hire Motorcycling Transport List of gig economy companies Wikimedia Commons has media...
Industrial Action and Cooperativism: What Does the Future of the Digital PlatformEconomy Hold?". Novara Media. Retrieved 12 November 2016. Signoret, Perinne...
November 2016, Airbnb launched "experiences", whereby users can use the platform to book activities. In January 2017, along with serial entrepreneurs Gary...
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includes a barter option in its "for sale" section. This growing trade economy has been documented on the television program Barter Kings and the blog...
Shares Advice For Building Global Platforms". Forbes. Thier, Jane (January 24, 2022). "TaskRabbit's CEO on how the gig economy helps everyone". Fortune. "Ania...
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also in Hyderabad. In March 2016, it introduced bike taxi service on its platform. Ola has faced legal troubles in many states where operating bike taxis...
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and how value is created, captured and delivered in the platformeconomy. Multi-sided platforms, also called two-sided markets, like Amazon, Uber and Airbnb...
main business units. MarketPlace is its platform for users to sell products, Mercado Pago is its payment platform for online sales, Mercado Publicado is...
individuals or groups who support the idea, and a moderating organization (the "platform") that brings the parties together to launch the idea. Crowdfunding has...
a list of gig economy companies. The list includes only companies that have been noted by sources as being former or current gig economy companies. The...
on the platform. The term has since become omnipresent and is used to describe anyone creating any form of online content. The creator economy consists...
cost to consumers. Additionally, economies of scale are increased, as is return on investment. Originally, a "platform" was a literally shared chassis...