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Unsought Goods are goods that the consumer does not know about or does not normally think of buying, and the purchase of which arises due to danger or the fear of danger and lack of desire.
The classic examples of known but unsought goods are funeral services, encyclopedias, fire extinguishers and blood donations. In some cases even an airplane/helicopters can be cited as examples of unsought goods. The purchase of these goods may not be immediate and can be deferred. Hence, unsought goods require advertising and personal-selling support.
Marketers have classified products on the basis of durability, tangibility and use (consumer or industrial). Based on the consumer products classification arise Unsought Goods.
UnsoughtGoods are goods that the consumer does not know about or does not normally think of buying, and the purchase of which arises due to danger or...
Specialty goodsUnsoughtgoods Convenience goods, shopping goods, and specialty goods are also known as "red goods", "yellow goods", and "orange goods", respectively...
primarily through promotion and direct sales techniques, largely for "unsoughtgoods" in industrial companies. A 2011 meta analyses found that the factors...
Kotler et al. note that the selling concept "is typically practised with unsoughtgoods". The selling orientation is characterised by: Aggressive selling to...
to influence. Wilson agreed to accept the nomination if "it came to me unsought, unanimously, and without pledges to anybody about anything." At the state...
to influence. Wilson agreed to accept the nomination if "it came to me unsought, unanimously, and without pledges to anybody about anything." At the state...
as indentured servants. From 1685, there was further emigration, albeit unsought by the emigrants, with the deportation of captured Covenanters. They were...
closed, findings ignored and advice on the critical issue of the century unsought by Prime Minister Stephen Harper's government. — Leahy The Guardian 2010...
is generally regarded as negative; Peter King observed that it is "an unsought-for label, used as a torment rather than a badge of honor". Despite this...
to influence. Wilson agreed to accept the nomination if "it came to me unsought, unanimously, and without pledges to anybody about anything." Congressional...
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