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Uncertainty management theory (UMT), developed by Dale Brashers, addresses the concept of uncertainty management. Several theories have been developed in an attempt to define uncertainty, identify its effects and establish strategies for managing it.[1] Uncertainty management theory was the first theory to decline the idea that uncertainty is negative. It was developed and has been applied considering uncertainty neutral; neither positive nor negative.[2] Although viewed as neutral, researchers of uncertainty management propose that uncertainty can be utilized strategically for beneficial purposes while also acknowledging that the effects of uncertainty can be harmful, espousing an approach that requires examination of each situation, the parties involved, the issues at stake and the desired objectives for determining the best method for managing uncertainty, with reduction being one of the many management techniques.[2]
^Littlejohn, S.W. & Foss, K.A. (2011). Theories of Human Communication. Long Grove, Illinois: Waveland Press. pp. 180–181. ISBN 978-1-57766-706-3.{{cite book}}: CS1 maint: multiple names: authors list (link)
^ abBrashers, Dale (September 2001). "Communication and Uncertainty Management". Journal of Communication. September 2001 (3). Oxford University Press: 477–497. doi:10.1111/j.1460-2466.2001.tb02892.x.
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