Tyco Toys information

Tyco Toys
Formerly	Mantua Metal Products (1926–57)
Company type	Private (1926–70); Subsidiary (1970–97)
Industry	Entertainment
Founded	1926
Founder	John Tyler
Defunct	1997; 27 years ago
Fate	Acquired by Mattel, became a brand of it
Headquarters	Woodbury Heights, New Jersey, US
Products	Model trains; Slot cars; Radio-controlled vehicles; Dolls; Stereoscopes; Magnetic drawing boards;
Brands	View-Master; Magna Doodle; Sesame Street; Matchbox (1992–97);
Parent	Sara Lee Corp. (1970–97); Mattel (1997–2000s);
Subsidiaries	Illco (1992–97); Ideal (1989–97);
Website	mattel.com/tyco

Tyco Toys was an American toy manufacturer. It was acquired by Mattel in 1997,^[1]^[2] becoming one of its brands.

^ "MATTEL AMENDS ITS MERGER AGREEMENT WITH TYCO TOYS". New York Times. November 23, 1996. Retrieved March 29, 2013. Mattel Inc., the nation's biggest toymaker, said yesterday that it had amended its $755 million merger agreement with Tyco Toys Inc. to reflect a change in the conversion of Tyco shares. A Mattel spokesman, Glenn Bozarth, said the amendment called for holders of Tyco class C shares to receive preferred Mattel shares.
^ Sorkin, Andrew Ross (July 23, 1997). "Tyco Toys Goes To Mattel Roster". New York Times. Retrieved March 29, 2013. Mattel Inc., the toy maker in El Segundo, Calif., said yesterday that as expected it had divided responsibilities for its newly acquired domestic Tyco Toys business among its three roster shops: Foote, Cone & Belding in Los Angeles, Ogilvy & Mather Los Angeles and the New York office of Young & Rubicam Advertising. The Tyco business, with billings estimated at $55 million, had been handled for three years by D'Arcy Masius Benton & Bowles Communications in New York, a unit of MacManus Group. Our decision to consolidate our advertising among our three incumbent agencies is based on our longstanding strategic partner relationships and our need to maintain the greatest possible advertising efficiencies and creative momentum, said Bruce Stein, president of Mattel Worldwide. Mattel acquired Tyco Toys at the end of March.

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