American multinational toy manufacturing and entertainment company
For the song, see Mattel (song).
Mattel, Inc.
Logo used since 2019
Company type
Public
Traded as
Nasdaq: MAT
S&P 400 component
Industry
Toys and entertainment
Founded
January 1945; 79 years ago (1945-01), in Los Angeles, California, U.S.
Founders
Harold Matson
Ruth Handler
Elliot Handler
Headquarters
El Segundo, California,
U.S.
Area served
Worldwide
Key people
Ynon Kreiz (chairman and CEO)
Steven Totzke (president and CCO)[1][2][3][4][5]
Products
Toy cars
Dolls
Toys
Games
Action figures
Plush
Building sets
Film and television
Digital content
Digital gaming
Music
Live events
Publishing services
Brands
American Girl
Barbie
Barney
Bob the Builder
Enchantimals
Ever After High
Fireman Sam
Fisher-Price
Hot Wheels
Matchbox
Masters of the Universe
Max Steel
Mega
Monster High
My Scene
Pictionary
Pingu
Polly Pocket
Princess of Power
Scene It?
Thomas & Friends
UNO
Revenue
US$5.44 billion (2023)
Operating income
US$562 million (2023)
Net income
US$214 million (2023)
Total assets
US$6.44 billion (2023)
Total equity
US$2.15 billion (2023)
Number of employees
c. 33,000 (December 2023)
Divisions
Mattel Films
Mattel Television
Mattel Digital Games
Subsidiaries
Fisher-Price
Mega Brands
American Girl
Mattel163 (50%)
Website
mattel.com
Footnotes / references [6][7]
Mattel, Inc. (/məˈtɛl/mə-TEL) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler[8] in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries.[9] Mattel consists of three business segments: North America, International and American Girl.[10]
It is the world's second largest toy maker in terms of revenue, after The Lego Group.[11][12] Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020[13] and 2021[14] by The NPD Group, a global information research company.
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^Cite error: The named reference Totz1 was invoked but never defined (see the help page).
^Cite error: The named reference Totz2 was invoked but never defined (see the help page).
^Cite error: The named reference Totz3 was invoked but never defined (see the help page).
^Cite error: The named reference Totz4 was invoked but never defined (see the help page).
^"Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 15, 2024. Retrieved March 16, 2024.
^Chang, Andrea (July 23, 2011). "Elliot Handler dies at 95; co-founder of Mattel, inventor of Hot Wheels". Los Angeles Times. Retrieved May 25, 2021.
^Chang, Andrea (July 27, 2011). "Obituary: Elliot Handler / Man behind Mattel, Hot Wheels". Pittsburgh Post-Gazette. Retrieved April 20, 2021.
^"About Mattel". Mattel Corporate. Retrieved November 2, 2020.
^"Mattel, Inc. Company Profile". MarketLine. November 25, 2014. Archived from the original on January 7, 2023. Retrieved January 2, 2017.
^"Lego Surpasses Mattel As World's Largest Toymaker". Zacks Investment Research. Archived from the original on January 15, 2018. Retrieved January 15, 2018.
^Carnevale, Chuck. "A Full Toy Chest Makes Mattel A Buy For Growth And Income Investors". Forbes. Archived from the original on February 2, 2017. Retrieved January 1, 2017.
^Foster, Elizabeth (January 27, 2021). "Barbie named NPD's top global toy property for 2020". Kidscreen. Brunico Communications. Retrieved October 14, 2021.
^Karaca, Kristine; Kazakos, Niki (February 2, 2022). "Barbie Named 2021 Top Global Toy Property of the Year, Per NPD". Mattel Corporate. Retrieved February 6, 2022. ...and its Hot Wheels Singles 1/64 Assortment was named the 2021 global top-selling toy of the year...
Mattel, Inc. (/məˈtɛl/ mə-TEL) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the...
Aquarius is a home computer designed by Radofin and released by Mattel Electronics in 1983. Based on the Zilog Z80 microprocessor, the system has a rubber...
Michael Firkus (born August 23, 1989), better known by the stage name Trixie Mattel, is an American drag queen, television personality, and singer-songwriter...
Mattel Films is the film production division of Mattel originally formed on October 16, 2013, as Mattel Playground Productions as part of Mattel Global...
Mattel Television is the television production division of American toy and entertainment company Mattel, originally founded on 31 March 2016 as the successor...
businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli...
The Intellivision is a home video game console released by Mattel Electronics in 1979. The name is a portmanteau of "intelligent television". Development...
acquired by Mattel, as Mattel was initially only interested in the Thomas & Friends brand in its acquisition, according to Deadline Hollywood. Mattel absorbed...
Mattel with her husband Elliot, as well as serving as the company's first president from 1945 to 1975. The Handlers were forced to resign from Mattel...
a fashion doll manufactured by American toy and entertainment company Mattel, has starred or featured in 43 animated feature films and streaming television...
Mattel Adventure Park is an upcoming theme park under construction in Glendale, Arizona, a suburb in the metropolitan area of Phoenix. It is planned to...
brands of both of its subsidiaries, Milton Bradley and Parker Brothers. Mattel owns the rights to manufacture Scrabble outside the U.S. and Canada. As...
Matty Mattel was the boy mascot for Mattel Inc. Toymakers. As the "King of Toys," Matty was the host and sponsor of TV's Matty's Funday Funnies in the...
company was acquired by Mattel in what Businessweek called one of "the Worst Deals of All Time". It was subsequently folded into Mattel Interactive,[citation...
Handler and introduced by his company Mattel on May 18, 1968. It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997...
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. The...
series The Trixie & Katya Show with co-host and fellow season 7 alum Trixie Mattel. Trixie and Katya often appear together as a popular comedy duo. Brian Joseph...
fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010. The show is aimed at children ages 7-14, the franchise features...
Mattel Interactive (Known as Mattel Media until 1999) was a video game publisher and software distributor. Mattel originally founded the company as Mattel...
Mattel Electronics Auto Race was released in 1976 by Mattel Electronics as the first handheld electronic game to use only solid-state electronics; it...
Eurovision Song Contest 2001. Mattel accused Aqua's label of diluting the image of Barbie, leading to the controversial lawsuit Mattel, Inc. v. MCA Records, Inc...
The Mattel Cabbage Patch dolls were not limited to cloth bodies and included dolls made from vinyl, resulting in a more durable play doll. The Mattel dolls...
Global Information
US$5.44 billion (2023)
US$562 million (2023)