This article is about the toy line. For other purposes, see Hot Wheels (disambiguation).
An assortment of original and licensed Hot Wheels cars from various years
Product type
Scale model cars, racing tracks
Owner
Mattel
Produced by
Mattel
Country
United States
Introduced
May 18, 1968; 55 years ago (1968-05-18)[1]
Markets
Worldwide
Website
hotwheels.com
Hot Wheels is an American brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968.[2] It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.
Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be children's toys, they have become popular with adult collectors, for whom limited edition models are now made available.
^"'Hot Wheels' turns 50: How much do you know about the famous toy cars?". FOX 9. May 16, 2018. Archived from the original on July 22, 2019. Retrieved 30 January 2018.
^"National Toy Hall of Fame". The Strong Museum of Play. Retrieved 2021-10-19.
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