1922; 102 years ago (1922) (as Reader's Digest Association, Inc.) New York City
Founder
DeWitt Wallace Lila Bell Wallace
Country of origin
United States
Headquarters location
New York City White Plains, New York
Key people
Bonnie Kintzer (CEO) Jen Tyrrell (CPO) Beth Tomkiw (CCO)
Publication types
Digital content
Magazines
Books
Official website
trustedmediabrands.com
Trusted Media Brands, Inc. (TMBI), formerly known as the Reader's Digest Association, Inc. (RDA), is an American multi-platform media and publishing company which is co-headquartered in New York City and in White Plains, New York.[1][2][3] The company was founded by DeWitt Wallace and Lila Bell Wallace, husband and wife, in New York City in 1922 with the publication of the magazine Reader's Digest.[4][5][6]
The company's brands include Reader's Digest, Taste of Home, The Family Handyman, FailArmy, Birds & Blooms, Reminisce, Country, EnrichU, and others.[7][8][9] At its peak in 1973, the flagship magazine had over 30 million subscribers; it is published in 30 countries.[4] As of 2016, its portfolio of brands garners 53 million unique online visitors and 40 million print readers per month.[10]
^Pofeldt, Elaine (March 2016). "Trusted Media Brand's Trusted Leader". Westchester Magazine. Retrieved September 5, 2016.
^Romell, Rick (September 28, 2015). "Readers's Digest Association changing name to Trusted Media Brands Inc". Milwaukee Journal Sentinel. Retrieved September 5, 2016.
^Mickey, Bill (September 28, 2015). "Reader's Digest Association Rebrands as Trusted Media Brands, Inc". Folio Magazine. Retrieved September 5, 2016.
^ abRiquier, Andrea (August 17, 2015). "DeWitt Wallace's Digest Recorded The American Century". Investor's Business Daily. Retrieved September 5, 2016.
^Pinkley, Virgil (November 10, 1978). "How the Reader's Digest people do it". The Beaver County Times. Retrieved September 5, 2016.
^"Good news is still in fashion". Argus-Press. March 21, 1979. Retrieved September 5, 2016.
^Katz, A.J. (May 13, 2016). "The Iconic Reader's Digest Is Getting a Digital Makeover". Adweek. Retrieved September 5, 2016.
^Hebbard, D.B. (September 28, 2015). "RDA rebrands as Trusted Media Brands, Inc". Talking New Media. Retrieved September 5, 2016.
^"In Historic Move, The Reader's Digest Association, Inc. Changes Name To 'Trusted Media Brands, Inc.'". PR Newswire. September 28, 2015. Retrieved September 5, 2016.
^Wasserman, Todd (September 28, 2015). "Reader's Digest Association Drops Reader's Digest From the Company Name". Advertising Age. Retrieved September 5, 2016.
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