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India Brand Equity Foundation
Company type
Semi-Government
Headquarters
New Delhi
,
India
Key people
Mr. Santosh Sarangi (CEO)
Website
IBEF
India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.
IBEF works as the branding and communication partner for India's participation at various global trade exhibitions. IBEF also manages onsite branding, media advertisements, public relations, Digital marketing, publishing reports and knowledge kits.[1]
^"Branding Strategy for Export Oriented Indian Products". Government of India Ministry of Tourism.
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