Current headquarters at 1 Glen Bell Way in Irvine, California
Company type
Subsidiary
Industry
Restaurants
Genre
Fast-food restaurant
Founded
March 21, 1962; 62 years ago (1962-03-21) Downey, California
Founder
Glen Bell
Headquarters
1 Glen Bell Way, Irvine, California, U.S. (2009–present)
Number of locations
8,218 (2022)[1]
Key people
Julie Felss Masino (Brand President)[2]
Liz Williams (International President)[3]
Products
Tacos
Burritos
Revenue
$1.988 billion (2015)[4]
Parent
Yum! Brands except China
Yum China within China
Website
tacobell.com
Taco Bell Corp.[5] is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California.[6] Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty, and speciality items, and a variety of "value menu" items. As of 2023[update], Taco Bell serves over two billion customers each year, at 8,212 restaurants, more than 94 percent of which are owned and operated by independent franchisees and licensees.[7][8]
PepsiCo purchased Taco Bell in 1978,[9] and later spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
^"Taco Bell restaurants 2022". Statista. Retrieved September 24, 2023.
^Maze, Jonathan (January 5, 2018). "Taco Bell Names Julie Felss Masino Brand President". Restaurant Business. Retrieved May 15, 2019.
^Luna, Nancy (July 24, 2018). "Taco Bell co-president Liz Williams talks international growth, and post-Brian Niccol succession planst". Nations Restaurant News. Retrieved May 15, 2019.
^"Yum! Brands, Annual Report 2015" (PDF). yum.com. Archived from the original (PDF) on April 15, 2016. Retrieved April 17, 2016.
^"Taco Bell Corp". OpenCorporates. March 21, 1962. Retrieved April 11, 2024.
^"Taco Bell". yum.com. Retrieved September 25, 2023.
^"Taco Bell". Legacy Capital Investment Group. Retrieved September 24, 2023.
^Carlos (April 5, 2023). "Taco Bell Statistics, Revenue, Franchise & Restaurants 2024". brizfeel.com. Retrieved April 17, 2024.
^"Corporation Affairs". The New York Times. February 14, 1978. Retrieved June 16, 2021.
1994 – July 21, 2009), nicknamed the "TacoBell Chihuahua", was an advertising figure and mascot for TacoBell from September 1997 to July 2000. She was...
The Taco Liberty Bell was an April Fool's Day joke played by fast food restaurant chain TacoBell on April 1, 1996. TacoBell took out a full-page advertisement...
A taco (US: /ˈtɑːkoʊ/, UK: /ˈtækoʊ/, Spanish: [ˈtako]) is a traditional Mexican food consisting of a small hand-sized corn- or wheat-based tortilla topped...
William Bell Jr. (September 3, 1923 – January 16, 2010) was an American entrepreneur who founded the TacoBell chain of restaurants. Glen Bell was born...
1988, TacoBell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills. In 2010, TacoBell introduced...
Taco Tuesday is a custom in many United States cities of going out to eat tacos or in some cases select Tex-Mex dishes, typically served in a tortilla...
drink's success, many other new beverages were introduced at TacoBell, including a new TacoBell exclusive, Mountain Dew Sangrita Blast, a non-alcoholic sangrita-flavored...
the master franchising rights for the Carl's Jr., KFC, Pizza Hut, and TacoBell brands in New Zealand. Restaurant Brands operates most of New Zealand's...
also used for similarly-seasoned products, like Doritos 3D and taco shells at TacoBell. The term dorito is a contraction of Spanish doradito (little fried...
rising to Internet fame with their 2008 song "Combination Pizza Hut and TacoBell", Das Racist established themselves as rappers with the release of their...
of the company to Tosco Corp. Antioco joined TacoBell as its new CEO in 1996. During his time at TacoBell, he oversaw changes to the company's menu, advertising...
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for TacoBell restaurants. Since the original flavor's launch in 2004, the Baja Blast...
Choco Taco was a Good Humor-Breyers ice cream novelty resembling a taco. It consisted of a disk of waffle cone material folded to resemble a hard taco shell...
Chihuahua campaign for TacoBell. Two Michigan men, represented by Warner Norcross & Judd LLP, who had earlier pitched the concept to TacoBell sued and in 2003...
obesity by working with TacoBell. The partnership began in 2010 and progressed into major changes for TacoBell. Garcia came to TacoBell with hopes of creating...
Del Taco Restaurants, Inc. is an American fast-food restaurant chain that specializes in American-style Mexican cuisine, as well as American foods such...
TacoBell restaurant chain, Glen Bell, the company's founder, opened a small chain of taco stands named Taco-Tia in San Bernardino, California. Bell owned...
Elliott Sampson and Tad Tucker on New Looney Tunes; the TacoBell chihuahua in the TacoBell commercials; Denzel Crocker, Juandissimo Magnifico, and Sheldon...
November 1977. On May 30, 1997, PepsiCo spun off Pizza Hut, along with TacoBell and Kentucky Fried Chicken, into a new company named Tricon Global Restaurants...
Henry Louis Wallace (born November 4, 1965), also known as the “TacoBell Strangler”, is an American serial killer who killed eleven black women in South...
flagship TacoBell Cantina. Both are said to be fans of TacoBell, with Ryckert noted as once spending 90 dollars ordering everything off of the TacoBell menu...
Endangered Species Act. The TacoBell restaurant on the beach side of the highway is reputed to be the world's most scenic TacoBell location. The structure...
Global Information
$1.988 billion (2015)[4]