For the song by Japanese composer Nujabes, see Metaphorical Music.
Apple's "Think different" logo
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.[1]
The slogan has been widely taken as a response to the IBM slogan "Think".[2][3][4] It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
As of 2020, "Think different" was still printed on the back of the box of the iMac.[5]
^'Think different': The Ad Campaign that Restored Apple's Reputation. Lowendmac.com, Retrieved August 12, 2008
^Clifton, Rita; Ahmad, Sameena (2009). Brands and Branding. The Economist. Bloomberg Press. p. 116. ISBN 978-1576601471.
^Altstiel, Tom; Grow, Jean (2005). Advertising Strategy: Creative Tactics from the Outside/In. Sage Publications, Inc. p. 24. ISBN 978-1412917964.
^Sull, Donald Norman (2003). Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. Harvard Business Review Press. p. 66. ISBN 978-1578519934.
^"The Few Remaining Uses of the Word "Macintosh"". TidBITS.com. January 10, 2020. Retrieved December 10, 2021.
"Thinkdifferent" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles...
A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy...
The Thinker (French: Le Penseur) is a bronze sculpture by Auguste Rodin, situated atop a stone pedestal. The work depicts a nude male figure of heroic...
Australia, thinking outside the square) is a idiom that means to thinkdifferently, unconventionally, or from a new perspective. The phrase also often...
up thinker in Wiktionary, the free dictionary. Thinker or The Thinker may refer to: The Thinker, a bronze sculpture by Auguste Rodin The Thinker: Portrait...
ThinkThink (Chinese: 想想; pinyin: Xiǎngxiǎng) and Ah Tsai (阿才; Ācái) are two cats belonging to the President of Taiwan, Tsai Ing-wen. ThinkThink is a...
Schlender and Rick Tetzeli 2015: Steve Jobs and Philosophy: For Those Who ThinkDifferent, edited by Shawn E. Klein 2006: iWoz by Steve Wozniak 2013: The Bite...
contains a sample from Kip Hanrahan's "Make Love 2" and "Blessing It" "ThinkDifferent" contains a sample of "Live for Life (Vivre Pour Vivre)" from the soundtrack...
ThinkPad is a line of business-oriented laptop computers and tablets, the early models of which were designed, developed and marketed by International...
Think Later is the second studio album by Canadian singer Tate McRae, released on December 8, 2023, through RCA Records. It was co-executive produced...
products are creative, elegant and "cool" and thus different from the status quo ("Thinkdifferent"). Then in the first two decades of the 21st century...
This is a list of think tanks in the United Kingdom. Adam Smith Institute Africa Research Institute Bow Group Boyd Group Brand EU Bright Blue British...
of the site was a play on Apple's one-time advertising slogan, "ThinkDifferent". Think Secret's archives reached as far back as May 3, 1999. On December...
Different Class (released in Japan as Common People) is the fifth studio album by English rock band Pulp, released on 30 October 1995 by Island Records...
Think of Me may refer to: "Think of Me" (Andrew Lloyd Webber song), a song from the 1986 musical The Phantom of the Opera "Think of Me" (Buck Owens song)...
Look up think twice in Wiktionary, the free dictionary. Think Twice may refer to: "Think Twice" (Brook Benton song), 1961 "Think Twice" (Jackie Wilson...
Raye. It was released in November 1995 the second single from his album I Think About You. It peaked at number 3 on the United States Billboard Hot Country...
Think Like a Man is a 2012 American romantic comedy film directed by Tim Story, written by Keith Merryman and David A. Newman, and produced by Will Packer...
state, the think-aloud protocol can be distinguished into two different types of experimental procedures. The first is the concurrent think-aloud protocol...
Global Information