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The Cluetrain Manifesto information


The Cluetrain Manifesto
Paperback edition
AuthorRick Levine, Christopher Locke, Doc Searls, and David Weinberger
CountryAmerica
LanguageEnglish
GenreNon-fiction
PublisherBasic Books
Publication date
June 30, 2009
Media typePrint: Paperback
Pages320 pp.
ISBN978-0465024094

The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was first posted to the web in 1999 as a set of ninety-five theses, and was published as a book in 2000 with the theses extended by seven essays. The work examines the impact of the Internet on marketing, claiming that conventional marketing techniques are rendered obsolete by the online "conversations" that consumers have and that companies need to join.

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The Cluetrain Manifesto

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The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger...

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Public relations

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for the profession were established. In the early 2000s, press-release services began offering social-media press releases. The Cluetrain Manifesto, which...

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Doc Searls

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is the host of FLOSS Weekly, a free and open-source software (FLOSS) themed netcast from the TWiT Network, a co-author of The Cluetrain Manifesto, author...

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Christopher Locke

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as a coauthor of The Cluetrain Manifesto, and author of two other books: Gonzo Marketing: Winning Through Worst Practices, and The Bombast Transcripts:...

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David Weinberger

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Text. His best-known book is 2000’s Cluetrain Manifesto (co-authored), a work noted for its early awareness of the Net as social medium. From 1997 through...

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History of public relations

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for the profession were established. In the early 2000s, press release services began offering social media press releases. The Cluetrain Manifesto, which...

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Vendor relationship management

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Searls also sees VRM addressing some of what he calls the "unfinished business" of The Cluetrain Manifesto, which he co-wrote in 1999 with Christopher Locke...

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Social business model

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addresses. The Cluetrain Manifesto (written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger and published in 1999) was among the first...

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Customer engagement

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New Riders Press, 368pp, ISBN 0735711704. Locke et al. (2001) "The Cluetrain Manifesto: The End of Business as Usual", Perseus Press Group, 190 pages, contrib...

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List of University of Toronto alumni

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to the Ku Klux Klan David Weinberger (Ph.D.) – American technologist, professional speaker and commentator, co-author of The Cluetrain Manifesto and...

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Geek Pride Festival

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Malda Keith Dawson, editor of Tasty Bits from the Technology Front Eric S. Raymond The Cluetrain Manifesto authors Christopher Locke & David Weinberger...

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Tara Hunt

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The Cluetrain Manifesto left off, changing the focus from company to consumer marketing to consumer-to-consumer marketing. She was named one of the most...

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