Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
Country
America
Language
English
Genre
Non-fiction
Publisher
Basic Books
Publication date
June 30, 2009
Media type
Print: Paperback
Pages
320 pp.
ISBN
978-0465024094
The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was first posted to the web in 1999 as a set of ninety-five theses, and was published as a book in 2000 with the theses extended by seven essays. The work examines the impact of the Internet on marketing, claiming that conventional marketing techniques are rendered obsolete by the online "conversations" that consumers have and that companies need to join.
and 12 Related for: The Cluetrain Manifesto information
for the profession were established. In the early 2000s, press-release services began offering social-media press releases. TheCluetrainManifesto, which...
is the host of FLOSS Weekly, a free and open-source software (FLOSS) themed netcast from the TWiT Network, a co-author of TheCluetrainManifesto, author...
as a coauthor of TheCluetrainManifesto, and author of two other books: Gonzo Marketing: Winning Through Worst Practices, and The Bombast Transcripts:...
Text. His best-known book is 2000’s CluetrainManifesto (co-authored), a work noted for its early awareness of the Net as social medium. From 1997 through...
for the profession were established. In the early 2000s, press release services began offering social media press releases. TheCluetrainManifesto, which...
Searls also sees VRM addressing some of what he calls the "unfinished business" of TheCluetrainManifesto, which he co-wrote in 1999 with Christopher Locke...
addresses. TheCluetrainManifesto (written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger and published in 1999) was among the first...
New Riders Press, 368pp, ISBN 0735711704. Locke et al. (2001) "TheCluetrainManifesto: The End of Business as Usual", Perseus Press Group, 190 pages, contrib...
Malda Keith Dawson, editor of Tasty Bits from the Technology Front Eric S. Raymond TheCluetrainManifesto authors Christopher Locke & David Weinberger...
TheCluetrainManifesto left off, changing the focus from company to consumer marketing to consumer-to-consumer marketing. She was named one of the most...