This article is about the snack. Doritos is also war commentator slang for delta-winged Geran-2 drones.
Doritos
The current Doritos logo (top); Nacho Cheese Doritos (bottom).
Product type
Tortilla chip
Owner
PepsiCo (via Frito-Lay)
Country
United States
Introduced
1964; 60 years ago (1964) (nationwide in 1966)
Related brands
Lay's
Tostitos
Cheetos
Markets
International
Tagline
"Another Level"[1]
Website
doritos.com
Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo.[2][3] The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972.[4][5] Now, the chips are available worldwide in a wide variety of flavors, differing regionally.
Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.
^"Doritos: Another Level". The Drum. Archived from the original on March 19, 2022. Retrieved March 14, 2022.
^T. Rees Shapiro (September 26, 2011). "Arch West, 97, invented Doritos for Frito-Lay". Washington Post. Archived from the original on July 21, 2017. Retrieved August 26, 2017.
^"PepsiCo's History Timeline". Archived from the original on July 4, 2007. Retrieved July 2, 2007.
^Cite error: The named reference Maxim was invoked but never defined (see the help page).
^"History". A History of Doritos (a history project). Archived from the original on June 3, 2021. Retrieved May 30, 2021.
subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip...
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Doritos® and Call of Duty®: Advanced Warfare". Archived from the original on 13 October 2014. Retrieved 30 May 2015. "'Dewitos': Pepsi Tests Doritos-Flavored...
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Ranch Doritos Locos Tacos". ABC TV. Retrieved February 14, 2013. "Taco Bell Should Probably Have Told Its Restaurants About Cool Ranch Doritos Taco Going...
Mountains. He has done commercial voiceover work in campaigns for Burger King, Doritos, Hotels.com, Sharp Aquos, and Advair asthma medication. He voices Neil...
"convenience store" diet consisting mainly of a snack of Twinkies, Oreos, or Doritos every 3 hours in an attempt to demonstrate to his students "...that in...