The examples and perspective in this article deal primarily with India and do not represent a worldwide view of the subject. You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate.(April 2023) (Learn how and when to remove this message)
Surrogate advertising is a form of advertising which is used to promote products which are banned or limited from advertising under government regulations, such as cigarettes and alcohol via advertising another product produced by the same company in order to raise brand awareness. A product in a fairly close category may be advertised, such as club soda or mineral water in the case of alcohol, or products in a completely different category, such as music CDs or playing cards. The intention is that when the brand name is mentioned, people will associate it with its main product. In India a large number of companies have used surrogate advertising, including Bacardi Blast music CD's, Bagpiper Club Soda, and Officers Choice playing cards,[1][2] though the practice has since been banned under Central Consumer Protection Authority guidelines since June 2022.[3]
^Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl. Essentials of Marketing. Cengage Learning. p. 76. ISBN 0538478349.
^Anand, Tuhina (12 November 2009). "Marketers in India Evade Alcohol Ad Ban by Promoting Surrogate Products". Ad Age.
^"Explained: Govt's new guidelines banning surrogate ads". The Indian Express. 2022-06-16. Retrieved 2023-04-21.
and 25 Related for: Surrogate advertising information
Surrogateadvertising is a form of advertising which is used to promote products which are banned or limited from advertising under government regulations...
illegal in most jurisdictions of India, Bet365 nonetheless conducted surrogateadvertising in the country. India's consumer affairs ministry served notices...
as a front for surrogateadvertising through the audio-video media channels due to strict restrictions or bans on tobacco advertising in India. Its products...
types of Surrogateadvertisings, False advertisings etc. Alcohol advertising is illegal in India but brands frequently run surrogateadvertising campaigns...
changed in 2003, in response to protests from various quarters about surrogateadvertising for the Red and White cigarette brand. In 2006, film actor Preity...
online fantasy sports were gambling. Video games in India Surrogateadvertising False advertising Sport in India Indian Premier League Portals: India Gaming...
Surrogate alcohol is a term for any substance containing ethanol that is intentionally consumed by humans but is not meant for human consumption. Some...
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising...
this idea. Some reactions include: "One would understand a ban on surrogateadvertising, but to completely ban [smoking] is ridiculous, a joke taken too...
Furnish (born 25 October 1962) is a Canadian-British filmmaker and former advertising executive. He is the husband of English singer, pianist and composer...
Chrétien's, going back to the 1980s, and generally viewed as Chrétien's "surrogate son." Carle served as the chief of operations at the PMO between 1993-1998...
party members to boost support (see coattail effect) Using a campaign surrogate - a celebrity or person of influence, campaigning on a candidate's behalf...
use of alcohol Comparison of psychoactive alcohols in alcoholic drinks Surrogate alcohol, substance containing ethanol that is intentionally consumed by...
advertise gutka as pan masala in order to skirt the ban on advertising tobacco products. Surrogate advertisements often use pan masala ads to promote gutka...
the fourth season of Friends, with her character having triplets as a surrogate mother for her half-brother and his wife. In addition to her Beverly Hills...
on any television shows or in any films, as the filmmakers made great advertising efforts to portray the events in the film as factual, including the distribution...
college campuses throughout the United States have some form of alcohol advertising including flyers on bulletin boards to mini billboard signs on college...
(2012), David is an android serving as a butler, maintenance man and surrogate son to his creator, Peter Weyland, the founder of the Weyland Corporation...
The Hollywood Reporter, 11/29/2017 Reddi-wip and Hebrew National pull advertising from Sean Hannity's show after Roy Moore interview and Keurig backlash...
Global Information