Godfrey Phillips National Bravery Awards information
National Bravery Award
Bravery Awards
Awarded for
Godfrey Phillips Bravery Awards
Sponsored by
Godfrey Phillips India Ltd.
First awarded
1990
The Godfrey Phillips National Bravery Awards (formerly: Red and White Bravery Awards) is a surrogate tobacco brand promotional activity of Godfrey Phillips India, instituted in 1990, as a PR campaign to promote its cigarette brand "Red and White" by honoring courageous people in Indian society. It is supported by a parallel advertising campaign, "Red & White Piney Walon Ki Baat hi Kuch Aur Hai." The award purports to recognise the ordinary citizens who have selflessly performed extraordinary, little-known acts of physical bravery and social acts of courage, thereby setting an example for others to follow.[1]
Presented annually, these awards are the only ones of their kind instituted by a tobacco company which uses its corporate identity to give awards.[2]
The surrogate activity is under challenge by the public health community and the government as being a violation of Section 5 of the Cigarette and Other Tobacco Products Act 2003. Many recipients like actor Vivek Oberoi[3] and activist Harman Siddu[4] have returned these awards after realising that the award is a surrogate activity of the tobacco industry. It was formerly known as Red and White Bravery Awards but its name was changed in 2003, in response to protests from various quarters about surrogate advertising for the Red and White cigarette brand.[5]
In 2006, film actor Preity Zinta was appointed as the brand ambassador of the awards.[5]
^"Saying BRAVO to the brave". The Hindu. 13 October 2003. Archived from the original on 1 September 2010. Retrieved 5 December 2007.{{cite web}}: CS1 maint: unfit URL (link)
^"Godfrey Phillips Bravery Awards". Godfrey Phillips India Limited. Archived from the original on 23 November 2007. Retrieved 5 December 2007.
^"Vivek Oberoi returns award". The Hindu. 1 April 2005. Archived from the original on 6 April 2005. Retrieved 10 November 2013.
^"Tobacco Free India Coalition". Facebook.
^ ab"Cheers for the deserving!". The Hindu. 28 December 2006.
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