This article is about the brewer. For the spiced rum, see Stroh. For other uses, see Stroh (disambiguation).
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Stroh Brewery Company
Industry
Beverage
Founded
1850; 174 years ago (1850) in Detroit
Founder
Bernhard Stroh
Fate
Sold in 1999; business defuncted and brewing of the original beer ended in 2000
Limited reintroduction of Stroh's brand to Detroit area in 2022[1]
Headquarters
U.S.
Products
Beer
Owner
Pabst Brewing Company
Website
strohs-beer.com
The Stroh Brewery Company was a beer brewery in Detroit, Michigan. In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel, Schaefer, Schlitz, Augsburger,[2] Erlanger, Old Style, Lone Star, Old Milwaukee, Red River, and Signature, as well as manufacturing Stroh's Ice Cream. The company was taken over and broken up in 2000, but some of its brands continued to be made by the new owners. The Stroh's brand is currently owned and marketed by Pabst Brewing Company, except in Canada where the Stroh brands are owned by Sleeman Breweries.[3]
^
[1]"Stroh's, the iconic Detroit beer, goes throwback, back on draft for first time in decades", Detroit Free Press
^Augsburger returns
^Hoffman, Andy (March 17, 2009). "A Few Too Many". The Globe and Mail. Toronto. Retrieved January 28, 2017. Sleeman purchased the Stroh Brewing Co. portfolio of discount beers in 1999 for $39 million. With brands including Old Milwaukee, Pabst Blue Ribbon, the deal helped Sleeman double the company's volumes but in a category with lower margins than premium beer
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The StrohBreweryCompany was a beer brewery in Detroit, Michigan. In addition to its own Stroh's brand, the company produced or bought the rights to several...
was bought by Stroh BreweryCompany in 1982 and subsequently sold along with the rest of Stroh's assets to Pabst Brewing Company in 1999. Pabst produced...
contracted out to the StrohBreweryCompany, which utilized excess capacity at the former flagship brewery of the G. Heileman Brewing Company of La Crosse, Wisconsin...
seller for the company. The brewery was sold in 1985 for $7.8 million; in 1988 the new owners sold the Augsburger label to StrohBreweryCompany and later...
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The Sioux City Brewing Company of Sioux City, Iowa, brewed and sold Kingsbury Beer from 1959 to 1960. The StrohBreweryCompany later, after it bought...
backing from StrohBreweryCompany for much of the $3-million he needed, a loan from a Detroit bank, and about $500,000 of his own money. The company flourished...
sold to G. Heileman Brewing Company in April 1987, and then to StrohBreweryCompany in July 1996. Heileman Brewing continued to manufacture Rheingold...
dramatically widening. In 1981, the Schaefer family sold the company to the StrohBreweryCompany. Stroh's then took over the Allentown plant in its own bid for...
Brewing Company. Heileman, in turn, was acquired by the StrohBreweryCompany in 1996. On 8 February 1999, prior to its dissolution in 2000, the Stroh Brewery...
the StrohBreweryCompany the following year. In 1981, the Milwaukee-based Joseph Schlitz Brewing Company was the fourth largest brewing company in the...
Brewing Company in 1979. Heileman added Tuborg to the list of beers brewed in Halethorpe. In July 1996, G. Heileman was sold to the StrohBreweryCompany. In...
outstripped the existing brewery's abilities. In 1999, they increased their manufacturing capacity by purchasing a StrohBreweryCompany plant in Tampa, Florida...
Brewing Company. In 1982, the Schlitz Brewing Company and the Old Milwaukee brand were acquired by StrohBreweryCompany of Detroit. In 2000, Stroh's and...
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beverage that debuted in the US market in 1985. It was produced by the StrohBreweryCompany. By 1987, it was ranked fifth in the malted beverage cooler market...
Brewery and Ice Company Standard Brewing Company Standard-Rochester Brewing CompanyStrohBreweryCompany Sugar Loaf Brewery Sweetwater Brewery Tennessee Brewing...
ranging from Strohbreweries, Portland's original Blitz-Weinhard brewery (shuttered in 1999), Cincinnati's Hudepohl-Schoenling brewery (eventually purchased...
the Stroh brands, including Lone Star, in 1999, and began brewing Lone Star at the San Antonio Pearl Brewery to great fanfare. In 1999, the company began...
transfers starting in the 1970s, the company was sold to Stroh's and then to Pabst Brewing Company by the late 1990s. The brewery was closed by Pabst in 1999 and...
property in Detroit, including the Research Laboratory, to the Stroh family (of StrohBreweryCompany). The complex, now known as River Place, has been converted...
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