Gallo's Bartles & Jaymes wine coolers, Seagram's Coolers, Brown Forman's California Cooler, Canandaigua Wine Company's Sun Country Wine Cooler, Miller Brewing Company's Matilda Bay Coolers, Anheuser-Busch's Dewey Stevens coolers. Malt based beverages like G. Heileman's Champale and Malt Duck.
White Mountain Cooler was an alcoholic beverage that debuted in the US market in 1985.[1] It was produced by the Stroh Brewery Company.[2] By 1987, it was ranked fifth in the malted beverage cooler market.[3]
White Mountain was originally formulated as a malternative, and was the top-selling brand of malternative beverages which were very popular in the mid-to-late 1980s. White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash[4] that obscured the taste of its alcoholic base. It was considered a popular alternative to beer, and was often targeted toward women and younger consumers.
White Mountain was sold in 12 oz. bottles, with an alcohol content similar to that of beer (approximately 5% ABV). It was also available on draft (draught), and in 32 and 40 oz. bottles in select markets.
^Renner, Maxene; Chris Hardie; Reid Magney (March 1, 1996). "Heileman era ending". La Crosse Tribune. Retrieved 5 June 2010. [dead link]
^Lev, Michael (September 26, 1989). "For Coor's, Stroh's the right beer now". Ocala Star Banner. Archived from the original on January 24, 2013. Retrieved 5 June 2010.
^Cowan, Alison Leigh (October 19, 1987). "A Weaker Market for Coolers". The New York Times. Retrieved 5 June 2010.
^Kusserow, Richard (June 1991). "Youth and Alcohol: a National Survey -- Do they know what they are drinking?" (PDF). hhs.gov. Department of Health and Human Services, Office of the Inspector General. p. 1. Retrieved 5 June 2010.
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