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Schaefer Beer
Manufacturer
F. & M. Schaefer Brewing Company
Introduced
1842 in New York, New York
Alcohol by volume
4.6%
Style
American-style lager
A case of 30 cans of Schaefer Beer
Schaefer Beer is a brand of American beer first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company.[1] The company relocated to Brooklyn in the early 20th century. It went public in 1968 with a $106 million stock offering.[1]
In order to expand capacity for regional sales and fend off competition from national brands, Schaefer began construction of a large modern brewery in Fogelsville, Pennsylvania (near Allentown) that same year. Known as the Lehigh Valley Plant, it opened in 1972.[1] In 1974, it was expanded from its original 1.1 million barrels-per-year capacity to 2.5 million, and then enlarged again in 1975 to over 5 million barrels.[2]
In both the 1950 and 1970 rankings Schaefer Beer was one of the top selling beers in the US, ranking as high as fifth.[3] Though it was producing more than twice as much beer in 1980, the gap between it and the top national brands was dramatically widening. In 1981, the Schaefer family sold the company to the Stroh Brewery Company.[4]
Stroh's then took over the Allentown plant in its own bid for national market share. It operated the plant until the company was absorbed by Pabst Brewing Company in 1999. When Pabst divested its facilities and opted to become a "virtual brewer", it sold the plant to Diageo just two years later.[5] In 2008, Diageo sold it to the Boston Brewing Company, the brewer of Samuel Adams beer.
Pabst retained the license to Schaefer, and as of 2021 outsourced a reformulated brew it labels "Schaefer" and sells in niche markets in the United States.[6]
^ abcThe Schaefer Beer Story [1]/
^"F&M Schaefer Brewing Company". Beer History. Retrieved 2015-04-28.
^Figures for 1970 indicate a total of 5,749,000 barrels for the F. & M. Schaefer Brewing Co., good for fifth place, but a mere one quarter of No. 1 Anheuser-Busch, Inc.'s 22,201,811, a third of No. 2 Jos. Schlitz Brewing Co.'s 15,129,000, and a quarter of No. 3 Pabst Brewing Co.'s 10,517,000.[2] Number 4 Adolph Coors Co.'s 7,277,076 barrels only gained ground on the front-runners during the decade.
^"Stroh Brewery's Bid for Schaefer Completed". The New York Times. 14 May 1981. Retrieved 25 September 2018.
^Lehigh Valley Brewery
^"STORY". originalschaefercompany.com. Retrieved September 30, 2021.
SchaeferBeer is a brand of American beer first produced in New York City during 1842 by the F. & M. Schaefer Brewing Company. The company relocated to...
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complete redesign in 1973. Blanda also appeared in commercials for SchaeferBeer, Brut cologne, Kellogg's cereals and many others during the early 1970s...
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pliers until Schaefer's convulsions ceased. Schaefer was denied her requests to pray before Bittaker and Norris killed her.: 377 Schaefer's body was wrapped...
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own team in 1981. From 1981 to 1988 it was additionally sponsored by SchaeferBeer alongside the Machinists Union branding. The team's most notable drivers...
advertising agency, who appealed to Bailey on behalf of advertisers, SchaeferBeer and Lucky Strike cigarettes, to save money on their broadcast of Brooklyn...
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