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Strategic alignment is a process that ensures an organization's structure, use of resources (and culture) support its strategy. "In its simplest form, organizational strategic alignment is lining up a business' strategy with its culture."[1] Successful outcomes also require an awareness of the wider environment, regulatory issues and technological change.[2] Strategic alignment contributes to improved performance by optimizing the operation of processes/systems, and the activities of teams and departments. Goal-setting theory supports the relevance of clear, measurable operational objectives that can be linked to superordinate goals. This helps ensure resources are used effectively.
The concept of strategic alignment is significant in the context of a global business environment where activities need to be coordinated across regions and time zones.[3] Strategic alignment encompasses not only technical and functional activities, but also issues relating to human resource management (and how best to develop people's motivation and capability). Studies suggest that the alignment of business strategy and HR strategy can impact performance.[4] The process may extend across organizations and groups that share complementary objectives, e.g. business partners. It has also been found that coalignment of business strategy, business structure, IT strategy, and IT structure contributes to performance.[5] Many projects, but not all, are initiated using a business case, and a business case can include details regarding strategic alignment.[6]
^"Approaches to Organizational Strategic Alignment". Small Business - Chron.com. Retrieved 2021-07-14.
^Faucheux, Sylvie; Nicolaı̈, Isabelle (1998). "Environmental technological change and governance in sustainable development policy". Ecological Economics. 27 (3): 243–256. doi:10.1016/s0921-8009(97)00176-6. ISSN 0921-8009. S2CID 154733072.
^"Are your global teams working together? How geo alignment helps companies succeed globally". Trade Ready. 2018-07-09. Retrieved 2021-01-26.
^Christiansen, Liza Castro; Higgs, Malcolm (2008). "How the alignment of business strategy and HR strategy can impact performance: A practical insight for managers". Journal of General Management. 33 (4): 13–34. doi:10.1177/030630700803300402. ISSN 0306-3070. S2CID 107290230.
^Bergeron, François; Raymond, Louis; Rivard, Suzanne (2004). "Ideal patterns of strategic alignment and business performance". Information & Management. 41 (8): 1003–1020. doi:10.1016/j.im.2003.10.004. ISSN 0378-7206.
^Project Management Institute 2021, §3.4 Focus on Value.
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