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Stereotypes in consumer behaviour information


Consumer stereotyping is a process of creation of generalizations about consumption objects of members from a particular social category.[1]

  1. ^ Eva M. Hyatt (1992), Consumer Stereotyping: the Cognitive Bases of the Social Symbolism of Products, pp. 299–303.

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Stereotypes in consumer behaviour

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Kathleen D. (1 January 2011). "Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions". Journal of Consumer Research. 38 (2): 343–357...

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