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The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."[1] The theory uses a case study of the growth of business computing to explain different mechanisms of diffusion.
^Strang, David; Sarah Soule (1998). "Diffusion in Organizations and Social Movements: From Hybrid Corn to Poison Pills". Annual Review of Sociology. 24: 265–290. doi:10.1146/annurev.soc.24.1.265.
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