Process of developing relationships as part of the sales process
Not to be confused with social marketing.
Marketing
Marketing
Marketing management
Key concepts
Distribution
Pricing
Retail
Service
Activation
Brand licensing
Brand management
Co-creation
Consumer behaviour
Consumer culture
Dominance
Effectiveness
Ethics
Promotion
Segmentation
Strategy
Account-based marketing
Digital marketing
Product marketing
Social marketing
Influencer marketing
Attribution
Annoyance factor
Horizontal integration
Vertical integration
Promotional content
Advertising
Branding
Corporate anniversary
Direct marketing
Loyalty marketing
Mobile marketing
On-hold messaging
Personal selling
Premiums
Prizes
Product placement
Propaganda
Publicity
Sales promotion
Sex in advertising
Underwriting spot
Promotional media
Behavioral targeting
Brand ambassador
Display advertising
Drip marketing
In-game advertising
Mobile advertising
Native advertising
New media
Online advertising
Out-of-home advertising
Point of sale
Product demonstration
Promotional merchandise
Promotional representative
Visual merchandising
Web banner
Word-of-mouth
Research
Market research
Marketing research
Mystery shopping
Consumer research
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Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social Selling is gaining popularity in a variety of industries, though it is used primarily for B2B (business-to-business) selling or highly considered consumer purchases (e.g., financial advisory services, automotive, realty). C2C companies (often referred to as direct selling companies) have been using social selling techniques (i.e. relationship building) since far before the Internet existed. B2B and B2C companies are now adopting many of those techniques as they are translated to social media platforms.
While social selling is sometimes confused with social marketing, there are two key differences. First, social selling is focused on sales professionals, rather than marketing professionals. Second, social selling aims to cultivate one-on-one relationships, rather than broadcast one-to-many messages. social marketing is a powerhouse which can provide right info at right time, but potential consumer expects established relationship rather than just info, so a completely successful selling process requires both social selling and social marketing to act together.
to social media platforms. While socialselling is sometimes confused with social marketing, there are two key differences. First, socialselling is focused...
Direct selling is a business model that involves a party buying products from a parent organization and selling them directly to customers. It can take...
Indian SMBs Selling Through WhatsApp". Y Combinator. Retrieved 17 May 2023. Russell, Jon (18 August 2016). "Meesho wants to make selling through WhatsApp...
activities and services. Due to the business model of social media platforms - which is based on selling slots of highly personalized ads to advertising partners...
" This implies that selling and buying, originated in the 7th century BCE, in the area now known as Turkey. From there, selling spread along Mediterranean...
June 2021. Lunden, Ingrid (2 June 2021). "Etsy is acquiring UK-based socialselling site Depop for $1.625B in a mostly cash deal". TechCrunch. Retrieved...
is cross-selling in which a seller tries to sell something else.) In practice, large businesses usually combine upselling and cross-selling to maximize...
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Wife selling is the practice of a husband selling his wife and may include the sale of a female by a party outside a marriage. Wife selling has had numerous...
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The Direct Selling Association (DSA) is a trade association in the United States that represents direct selling companies, primarily those that use multi-level...
The Social Contract, originally published as On the Social Contract; or, Principles of Political Right (French: Du contrat social; ou, Principes du droit...
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