Smarties tablet candies in roll (right) and loose (left).
Formerly
Ce De Candy, Inc.
Company type
Private
Industry
Confectionery
Founded
1949; 75 years ago (1949)[1]
Founder
Edward Dee
Headquarters
Union, New Jersey, United States
Key people
Sarah Dee (co-president)
Jessica Dee Sawyer (co-president)
Liz Dee (co-president)[2]
Products
Smarties
Revenue
US$15 million (2021)
Number of employees
100[3]
Website
smarties.com
Smarties Candy Company (formerly Ce De Candy, Inc.) is a confectionery company well known for its namesake candy, Smarties.[4][5] Edward "Eddie" Dee founded Ce De Candy in Bloomfield, New Jersey, in 1949.[4] Dee emigrated from England to the United States.[6]
Edward Dee's granddaughters, Sarah Dee, Jessica Dee Sawyer and Liz Dee[7][8][9] serve as co-presidents of the company.[10] Smarties Candy Company operates plants in Union Township, New Jersey, and in Newmarket, Ontario, Canada.[11] The Canadian operations were initially in on 993 Queen Street West in Toronto in 1963 and moved to Newmarket in 1988.[6] The old Toronto factory (c. 1907 east wing as fabric mill, c. 1920s west wing addition joined by central wing housing central heating and incinerator[12]) is now the Candy Factory Lofts (conversion 1999).[13] Its US headquarters are in Union Township.[5][14] It is one of the few remaining family-owned, mass-production confectionery companies in the United States.[7]
^Smarties website - Our story
^Camp, Catherine (October 27, 2017). "Smarties Candy Won't Sell the Business, But it May Buy Others: Co-President". Cnbc.com. Retrieved December 12, 2017.
^"Smarties Candy Company: The secrets behind the successful family business". Today Show. October 31, 2016. Retrieved January 18, 2017.
^ abGreg Hatala (2014-02-11). "Made in Jersey: Smarties keep rolling out of Union factory". NJ.com. Retrieved 2014-05-23.
^ ab"Our History | Rockets® Candy". www.rocketscandy.ca. Archived from the original on 2012-09-17.
^ abMarissa Rothkopf Bates (October 29, 2015). "Smarties, a Halloween Favorite, Maintains a Sweet Family Business". New York Times. Retrieved 2015-10-29.
^Cite error: The named reference Forbes was invoked but never defined (see the help page).
^"Three Millennial women are revolutionizing Smarties". CNN. October 4, 2015. Retrieved March 17, 2016.
^Wohl, Jessica (October 3, 2017). "Smarties Has 3 New Co-Presidents --And a New Halloween Push". AdAge.com. Retrieved December 12, 2017.
^Diane Nassy (2012-08-08). "Taking a Tour of the Smarties Candy Factory". philzendia. Archived from the original on 2016-04-05. Retrieved 2014-05-23.
^"Candy Factory Loft Listings - for Sale - Updated Daily".
^"993 Queen St W | Condos.ca".
^Cite error: The named reference vending was invoked but never defined (see the help page).
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