Product type | Chocolate |
---|---|
Owner | Nestlé |
Country | Switzerland |
Introduced | 1936 |
Markets | Worldwide |
Website | milkybar.co.uk |
Milkybar, called Galak in Continental Europe and Latin America, is a white chocolate confection produced by Nestlé since 1936 and sold worldwide (not sold in the US, although it may be ordered online for delivery, or found in specialty candy shops).[1] According to Nestlé, Milkybar/Galak contains no artificial colours, flavours or preservatives.[1] In Australia and New Zealand, Milkybar does not contain cocoa butter, and is therefore not labelled as chocolate.[2]
Milkybar is particularly popular in South Africa. The local version of Milkybar is a white chocolate-like confection made with milk powder, sugar, and vegetable fats (palm, shea nut, and illipe seed), produced by Nestlé South Africa. While listed as "white chocolate" on Nestle's website[3] and by some retailers,[4] Milkybar in South Africa does not contain cocoa butter, a defining ingredient in true white chocolate.
The Galak brand was launched by Nestlé (at the time Nestlé-Peter-Cailler-Kohler) amidst strong competition within the Swiss chocolate market. It was the first white chocolate brand.[5]
La forte concurrence sur le marché du chocolat en Suisse encourage Nestlé-Peter-Cailler-Kohler dans la voie des innovations. L'entreprise lance le chocolat blanc Galak et un an plus tard Rayon, un chocolat au miel avec une multitude de bulles d'air.[Strong competition on the chocolate market in Switzerland encourages Nestlé-Peter-Cailler-Kohler to innovate. The company launched Galak white chocolate and a year later Rayon, a honey chocolate with a multitude of air bubbles.]