For other uses, see Lucky Charms (disambiguation).
Lucky Charms
A bowl of Lucky Charms with milk
Product type
Cereal with marshmallows
Owner
General Mills
Country
United States
Introduced
March 20, 1964; 60 years ago (1964-03-20)
Markets
United States, United Kingdom, Canada
Tagline
"They're magically delicious."
Website
luckycharms.com
Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964.[1] The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
^"1960s" (PDF). General Mills History Timeline. General Mills. p. 3. Archived from the original (PDF) on 23 October 2007. Retrieved 20 May 2009.
marketing the new cereal around the idea of charm bracelets. Thus, the charms of LuckyCharms were born. LuckyCharms was the first cereal to include marshmallows...
that may be used as good luck charms. Good luck charms are often worn on the body, but not necessarily. The Mojo is a charm originating in African culture...
considered to be a "Lucky", "Religious", "Family", or "Coin" type charm. Chinese numismatic "good luck charms" or "auspicious charms" are inscribed with...
underlying spot price and time The Charm Company, manufacturer of Charms Blow Pops candy; acquired by Tootsie Roll Industries Charms, a brand of cigarette manufactured...
and Sathers.[citation needed] Circus peanuts led to the creation of LuckyCharms in 1964 when a General Mills employee chopped pieces into a bowl of Cheerios...
My LuckyCharm 情来运转 is a 25 episode Chinese drama shown on MediaCorp Channel 8 in Singapore and made its debut on 3 January 2005. This series was mentioned...
cereals under the General Mills name, including Cheerios, Wheaties, Chex, LuckyCharms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals. It...
The fifth season of Charmed, an American supernatural drama television series created by Constance M. Burge, originally aired in the United States on...
(2015-05-13). "Japanese LuckyCharms: The Guide to Omamori". Tokyo Weekender. Retrieved 2017-01-27. "Guide To Japanese LuckyCharms Omamori For The New Year...
Screaming And LuckyCharms Archived 19 October 2011 at the Wayback Machine Andrew Soar (ed.) Last Night: Rituals, Screaming And LuckyCharms Archived 11...
Traditionally in Bulgaria, luckycharms are put into the pastry on certain occasions, particularly on New Year's Eve. These charms may be coins or small symbolic...
the LuckyLucky, the leprechaun mascot of the breakfast cereal LuckyCharmsLucky, the leprechaun mascot of the Boston Celtics basketball team Lucky and...
serving) than many more popular breakfast cereals, such as Cap'n Crunch and LuckyCharms (which contain 13 grams or more). The early television commercials for...
usually used to carry loose coinage (similar to a sagemono), cosmetics, luckycharms, hand warmers and other small items. Larger versions can be used to carry...
Night Stalker Carl Kolchak Main role 2005–2009 Robot Chicken Announcer, LuckyCharms Leprechaun, Ron Weasley 4 episodes 2011–2012 XIII: The Series XIII Main...
tattie used to contain a small plastic luckycharm in the centre (like a tiny animal or toy), hence the lucky. Due to health and safety concerns they...
frequently featured talismanic symbols. He also carried a cluster of luckycharms with him, believing they brought him good fortune. In 1946, Marcel Boussac...
mythological character. Famous leprechaun characters include: Lucky, the mascot of LuckyCharms cereal, created by General Mills The Notre Dame Leprechaun...
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