SignalDemand was a provider of price optimization software for large food manufacturers. It was founded in 2004 by Michael R. Neal and was based in San Francisco with its European headquarters in London. SignalDemand delivered solutions as a software as a service (SaaS). In 2013, the company was acquired by PROS.
Customers included major meat and food producers such as Fonterra,[1] Conagra,[2] and Hormel.[3]
Investors included Interwest Partners, Hummer Winblad Venture Partners, General Catalyst Partners, and Catamount Ventures.[4][5][6]
In December 2013, PROS acquired the company for $13.5 million.[7][8]
^"Fonterra Selects SignalDemand for Predictive Analytics and Optimization" (Press release). PR Newswire. June 13, 2011.
^"IBM, SignalDemand Team With ConAgra Mills to Help Customers Adapt to Shifting Market Conditions With Analytics" (Press release). IBM. November 10, 2011.
^"Hormel Foods Extends Agreement with SignalDemand for Predictive Analytics" (Press release). PR Newswire. April 18, 2011.
^Ha, Anthony (April 16, 2008). "Price-setting Company SignalDemand Gets $20 Million". VentureBeat.
^Worthen, Ben (April 16, 2008). "Finding the Next Billion-Dollar Tech Company". The Wall Street Journal.
^"SignalDemand Raises $20 Million in New Round". The New York Times. April 16, 2008.
^"PROS Announces Acquisition of SignalDemand" (Press release). Business Wire. December 16, 2013.
^Novet, Jordan (December 16, 2013). "PROS aims to boost its pricing savvy with $13.5M SignalDemand buy". VentureBeat.
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