Role congruity theory proposes that a group will be positively evaluated when its characteristics are recognized as aligning with that group's typical social roles (Eagly & Diekman, 2005).[1] Conversely, the stereotype fit hypothesis suggests that group members will experience discrimination in different social roles or positions to the extent that their group stereotypically does not have characteristics associated with success in the position. For instance, women may not be considered a good fit for a managerial position if being aggressive is seen as a characteristic of a successful manager. Due to stereotype fit, men may be considered more qualified for the position and are not only more likely to be hired, but are also more likely to be promoted as well.[2]
^Eagly, A. H., & Diekman, A. B. (2005). What is the problem? Prejudice as an attitude-in-context. In J. Dovidio, P. Glick, & L. Rudman (Eds.), On the nature of prejudice: Fifty years after Allport (pp. 19-35). Gospons, Blackwell Publishing.
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Rolecongruitytheory proposes that a group will be positively evaluated when its characteristics are recognized as aligning with that group's typical...
employment options for women. Rolecongruitytheory proposes that people tend to view deviations from expected gender roles negatively. It supports the...
explores the social roletheory and rolecongruitytheory in relation to how women and men assume different career and social roles based on societal expectations...
overlooked or penalized. The RoleCongruityTheory of Prejudice states that perceived incongruity between gender and a particular role or occupation can result...
financing for their ventures have been built on top of the gender rolecongruitytheory, which states that individuals expect men and women to act in ways...
PMID 22361794. Eagly, Alice H.; Karau, Steven J. (July 2002). "Rolecongruitytheory of prejudice toward female leaders". Psychological Review. 109 (3):...
with the certain brand. This theory is quite similar to the categorization theory; however, the schema congruitytheory places emphasis on the consumer's...
Festinger's (1957) cognitive dissonance theory. Festinger notes that the human organism tries to establish internal congruity among cognitions such as attitudes...
and consistency theories (e.g., Heider's balance theory, Osgood and Tannenbaum's congruitytheory, and Festinger's dissonance theory). According to TRA...
the superiority of survival processing can be explained by a congruity effect. The congruity effect means that people tend to be better at remembering items...
weight to it. Congruity is the relationship of an advert with the surrounding web content. There have been mixed results of congruity on users. Click...
Rothman, Gilbert (March 1965). "The principle of belief congruence and the congruity principle as models of cognitive interaction". Psychological Review. 72...
Consumer Research, 9 (3), 287-99. Sirgy, Joseph M. (1986), Self-Congruity: Toward a Theory of Personality and Cybernetics, New York:Praeger Publishers. Fry...
p.657-686. Zajonc, Robert B. (Summer 1960). "The Concepts of Balance, Congruity, and Dissonance". Public Opinion Quarterly. 24 (2): 280–296. doi:10.1086/266949...
McGill, Ann L. (1 December 2007). "Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products". Journal of Consumer...
conflicting argument is coming from a highly attractive source. This congruity between attraction and influence can be seen in the interactions between...
in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention...
preference are nodes within a network that describes the sources of brand-self congruity. In another example, the variables brand recognition and brand recall...
Gray chooses Arabs, saying "We adopt this reading solely because of its congruity with the sequel, where Elijah is fed by an alien Phoenician woman." His...
sticking to initial belief), (2) the method of authority, (3) the method of congruity (following a fashionable paradigm), and (4) the fallibilistic, self-correcting...
Alexandra; Bosnjak, Michael; Sirgy, M. Joseph (2012). "Moderators of the self-congruity effect on consumer decision-making: A meta-analysis". Journal of Business...
underlying discrimination the same for women and men? A critical review of congruity models of gender discrimination". Frontiers in Psychology. 10: 469. doi:10...
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