Purplewashing information

Purplewashing is a compound word modeled on the term whitewash. The prefix "purple" is associated with feminism while the verb "wash" refers to the co-opting strategies that use minority rights to maintain or enhance structural forms of discrimination.^[1]

In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organizations through an appeal to gender equality.^[2]^[3] This marketing tactic has also been called "Femvertising", which was most discussed in Gillette Razor's #MeToo commercial aimed towards toxic masculinity.^[4]

The term is commonly used to denounce the use of feminism to justify what is perceived as xenophobic or Islamophobic policies.^[5]^[6]^[7]

^ Moscoso, Melania; Platero, R. Lucas (16 February 2017). "Cripwashing: the abortion debates at the crossroads of gender and disability in the Spanish media". Continuum. 31 (3): 470–481. doi:10.1080/10304312.2016.1275158. hdl:10261/187602. S2CID 151949284.
^ "Del pornoburka al purplewashing, los trucos más sucios contra el feminismo". El Confidencial (in Spanish).
^ "Gender and Military Culture" (PDF). Centre Delás.
^ Hinman, Pip (2019-01-23). "Gillette, gender and the struggle". Green Left. Retrieved 2020-03-16.
^ Erlanger, Steven (13 July 2010). "Parliament Moves France Closer to a Ban on Facial Veils". the New York Times.
^ "Burkas en el ojo ajeno: el feminismo como exclusión". Pikara Magazine (in Spanish).
^ "'Purple washing' o acordarse del feminismo cuando interesa". eldiario (in Spanish).

[1] Moscoso, Melania; Platero, R. Lucas (16 February 2017). "Cripwashing: the abortion debates at the crossroads of gender and disability in the Spanish media". Continuum. 31 (3): 470–481. doi:10.1080/10304312.2016.1275158. hdl:10261/187602. S2CID 151949284.

[2] "Del pornoburka al purplewashing, los trucos más sucios contra el feminismo". El Confidencial (in Spanish).

[3] "Gender and Military Culture" (PDF). Centre Delás.

[4] Hinman, Pip (2019-01-23). "Gillette, gender and the struggle". Green Left. Retrieved 2020-03-16.

[5] Erlanger, Steven (13 July 2010). "Parliament Moves France Closer to a Ban on Facial Veils". the New York Times.

[6] "Burkas en el ojo ajeno: el feminismo como exclusión". Pikara Magazine (in Spanish).

[7] "'Purple washing' o acordarse del feminismo cuando interesa". eldiario (in Spanish).

Purplewashing information

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