This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Product category volume" – news · newspapers · books · scholar · JSTOR(June 2023) (Learn how and when to remove this message)
Marketing
Marketing
Marketing management
Key concepts
Distribution
Pricing
Retail
Service
Activation
Brand licensing
Brand management
Co-creation
Consumer behaviour
Consumer culture
Dominance
Effectiveness
Ethics
Promotion
Segmentation
Strategy
Account-based marketing
Digital marketing
Product marketing
Social marketing
Influencer marketing
Attribution
Annoyance factor
Horizontal integration
Vertical integration
Promotional content
Advertising
Branding
Corporate anniversary
Direct marketing
Loyalty marketing
Mobile marketing
On-hold messaging
Personal selling
Premiums
Prizes
Product placement
Propaganda
Publicity
Sales promotion
Sex in advertising
Underwriting spot
Promotional media
Behavioral targeting
Brand ambassador
Display advertising
Drip marketing
In-game advertising
Mobile advertising
Native advertising
New media
Online advertising
Out-of-home advertising
Point of sale
Product demonstration
Promotional merchandise
Promotional representative
Visual merchandising
Web banner
Word-of-mouth
Research
Market research
Marketing research
Mystery shopping
Consumer research
v
t
e
In Marketing, Product category volume (PCV) is the weighted measure of distribution based on store sales within the product category. PCV is a refinement of all commodity volume (ACV). It examines the share of the relevant product category sold by stores in which a given product has gained distribution.[1]
Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity” sales. For marketers who sell through resellers, distribution metrics reveal a brand's percentage of market access.[2] Balancing a firm's efforts in “push” (building and maintaining reseller and distribution support) and “pull” (generating customer demand) is an ongoing strategic concern for marketers.[1]
^ abFarris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2.
^Kumar, Deepak (2023-05-15). "Dropshipping Trends and Strategies for Growth". Retrieved 2023-11-04.
and 26 Related for: Product category volume information
In Marketing, Productcategoryvolume (PCV) is the weighted measure of distribution based on store sales within the productcategory. PCV is a refinement...
communist party in Venezuela Productcategoryvolume, weighted measure of distribution based on store sales within the productcategory Police Community Volunteer...
In mathematics, the dot product or scalar product is an algebraic operation that takes two equal-length sequences of numbers (usually coordinate vectors)...
Brand (#) ÷ Total Number of Outlets (#) All commodity volumeProductcategoryvolumeCategory performance ratio Farris, Paul W.; Neil T. Bendle; Phillip...
category in question than in selling other categories, relative to the market as a whole. Numeric distribution All commodity volumeProductcategory volume...
species and spatial locations. Productscategory may include logs, lumbers, residues, etc. For non-timber forest products, the processes can have a large...
superspecialty stores. A category killer is a specialty store with a high volume of sales and extensive product selection within its category. Specialty stores...
enriched over the monoidal category of abelian groups. In a preadditive category, every finitary product (including the empty product, i.e., a final object)...
category with zero objects, is both a product and a coproduct. In a preadditive category the notions of product and coproduct coincide for finite collections...
Gross Domestic Product (GDP) is a monetary measure of the market value of all the final goods and services produced and rendered in a specific time period...
that contains V , {\displaystyle V,} which has a product, called exterior product or wedge product and denoted with ∧ {\displaystyle \wedge } , such...
data. It is the ratio between the covariance of two variables and the product of their standard deviations; thus, it is essentially a normalized measurement...
occasions. This technology is also used in Microsoft Office products during activation. To activate volume-licensed versions of Office, including Project and Visio...
A product line extension is the use of an established product brand name for a new item in the same productcategory. Line extensions occur when a company...
for use as an ingredient of a cosmetic product, with the FDA specifically excluding pure soap from this category. Cosmetics designed for skin care be used...
In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from its inception through the engineering...
A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike an intermediate...
monoidal category. Since Hilbert spaces have inner products, one would like to introduce an inner product, and thereby a topology, on the tensor product that...
the sense that compositions have the product grade. There are various different definitions of a graded category, up to the most abstract one given above...
classified under the aside categories. Typically, a desk will employ a specialized "structurer" to design and manage its structured-product offering. U.S. Securities...
In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make...
Lusternik–Schnirelmann category. The invariant is defined in terms of the systoles of M and its covers, as the largest number of systoles in a product yielding a...
execution of trades. It is an open source project and falls into the category of a DeFi product (Decentralized finance) because it uses smart contracts to facilitate...
prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer...
Global Information