Process of distinguishing unique products or services
In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 book, The Theory of Monopolistic Competition.[1]
^Chamberlin, Edward (1962). The Theory of Monopolistic Competition: A Re-orientation of the Theory of Value. Harvard University Press. ISBN 978-0674881259.
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In economics and marketing, productdifferentiation (or simply differentiation) is the process of distinguishing a product or service from others to make...
may refer to: Differentiation (economics), the process of making a product different from other similar productsProductdifferentiation, in marketing...
design Philip Kotler New product development Concept testing Product life-cycle management (marketing) Productdifferentiation Jr. Donald K. Clifford (1981)...
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heterogeneous products and that monopolistic competition involves a great deal of non-price competition, which is based on subtle productdifferentiation. A firm...
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types of productdifferentiation: Vertical differentiation: a product is unambiguously better or worse than a competing product (e.g. products that differ...
smaller businesses can use product innovation to better differentiate their product from others. Productdifferentiation can be defined as "A marketing...
rule for derivatives, shows that differentiation is linear. The rule for integration by parts is derived from the product rule, as is (a weak version of)...
to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of productdifferentiation. Brand...
with other organizations. And these are: low price strategy and productdifferentiation strategy. The next step, after the trend analysis and competitor...
the targeting process is the level of differentiation involved in a segment serving. Three modes of differentiation exist, which are commonly applied by...
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dissociation), by virtue of the peaks thus formed. SYBR Green enabled productdifferentiation in the LightCycler in 1997. Hybridization probes (or FRET probes)...
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gain–bandwidth product of real op amps will put an upper frequency limit for differentiation In order to overcome the limitations of the ideal differentiator, an...
automatic differentiation (auto-differentiation, autodiff, or AD), also called algorithmic differentiation, computational differentiation, is a set of...
measure. The study of productdifferentiation indicates that oligopolies might also create excessive levels of differentiation in order to stifle competition...
that product or service.Other benefits include, increasing economies of scale, expanding an existing market or improving productdifferentiation. Horizontal...
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