Price premium, or relative price, is the percentage by which a product's selling price exceeds (or falls short of) a benchmark price. Marketers need to monitor price premiums as early indicators of competitive pricing strategies. Changes in price premiums can also be signs of product shortages, excess inventories, or other changes in the relationships between supply and demand. In a survey of nearly 200 senior marketing managers, 54 percent responded that they found the "price premium" metric very useful.[1]
^Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project.
Pricepremium, or relative price, is the percentage by which a product's selling price exceeds (or falls short of) a benchmark price. Marketers need to...
Premiumpricing (also called image pricing or prestige pricing) is the practice of keeping the price of one of the products or service artificially high...
finance, a price (premium) is paid or received for purchasing or selling options. This article discusses the calculation of this premium in general....
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more often no-frills shelters or simply stalls capable of commanding a pricepremium compared to regular suppliers, as well as high turnover, yielding reasonable...
Z {\displaystyle Z} constant. The risk premium is used extensively in finance in areas such as asset pricing, portfolio allocation and risk management...
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important. As of 2019[update], the cost per bit of SSDs is falling, and the pricepremium over HDDs has narrowed. The primary characteristics of an HDD are its...
premium over Brent crude. Premiums/discounts between WTI and Brent crude also reflects declining crude oil production priced under Brent crude prices...
consumption habits. These are all factors that affect relative prices. Pricepremium Relative value (economics) "Enter your username and password - The...
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also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based...
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categories. "These findings do not support the existence of a systematic pricepremium for women’s products." Another recent article "What is the 'pink tax'...
market, creating a smaller group of policy holders, which drives up the price/premium of health insurance for other individuals who decide to purchase the...
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