Process of determining what a company will receive in exchange for its products
Marketing
Marketing
Marketing management
Key concepts
Distribution
Pricing
Retail
Service
Activation
Brand licensing
Brand management
Co-creation
Consumer behaviour
Consumer culture
Dominance
Effectiveness
Ethics
Promotion
Segmentation
Strategy
Account-based marketing
Digital marketing
Product marketing
Social marketing
Influencer marketing
Attribution
Annoyance factor
Horizontal integration
Vertical integration
Promotional content
Advertising
Branding
Corporate anniversary
Direct marketing
Loyalty marketing
Mobile marketing
On-hold messaging
Personal selling
Premiums
Prizes
Product placement
Propaganda
Publicity
Sales promotion
Sex in advertising
Underwriting spot
Promotional media
Behavioral targeting
Brand ambassador
Display advertising
Drip marketing
In-game advertising
Mobile advertising
Native advertising
New media
Online advertising
Out-of-home advertising
Point of sale
Product demonstration
Promotional merchandise
Promotional representative
Visual merchandising
Web banner
Word-of-mouth
Research
Market research
Marketing research
Mystery shopping
Consumer research
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A price tag is a highly visual and objective guide to value
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product.
Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest being cost centers. However, the other Ps of marketing will contribute to decreasing price elasticity and so enable price increases to drive greater revenue and profits.
Pricing can be a manual or automatic process of applying prices to purchase and sales orders, based on factors such as: a fixed amount, quantity break, promotion or sales campaign, specific vendor quote, price prevailing on entry, shipment or invoice date, combination of multiple orders or lines, and many others. An automated pricing system requires more setup and maintenance but may prevent pricing errors. The needs of the consumer can be converted into demand only if the consumer has the willingness and capacity to buy the product. Thus, pricing is the most important concept in the field of marketing, it is used as a tactical decision in response to changing competitive, market and organizational situations.
approach to pricing (i.e., the pricing strategy), they turn their attention to pricing tactics. Tactical pricing decisions are shorter term prices, designed...
Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, is a revenue management pricing strategy in which businesses...
Psychological pricing (also price ending, charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological...
identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies and tactics...
Trends Pricing in marketing Real prices and ideal prices Resale price maintenance Reservation price Share price Suggested retail price Time based pricing Unit...
Transfer pricing refers to the rules and methods for pricing transactions within and between enterprises under common ownership or control. Because of...
product is the price at which its manufacturer notionally recommends that a retailer sell the product.[citation needed] Suggested pricing methods may conflict...
price differentiation and product differentiation. Other terms used to refer to price discrimination include "equity pricing", "preferential pricing"...
of road pricing to reduce congestion is economically viable and overall beneficial, although there is disagreement on what form road pricing should take...
Milan Area C Road pricing Road space rationing San Francisco congestion pricing Singapore Area Licensing Scheme Electronic Road Pricing (Singapore) Stockholm...
congestion pricing, where access to a lane or a facility is priced. Congestion pricing is a concept from market economics regarding the use of pricing mechanisms...
history, only one contestant at a time is involved in a pricing game. A total of 112 pricing games have been played on the show, 78 of which are in the...
In financial economics, asset pricing refers to a formal treatment and development of two interrelated pricing principles, outlined below, together with...
Penetration pricing is a pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate...
A pricing schedule is a function that maps the quantity of a good purchased to the total price paid. Linear Pricing Schedule - A pricing schedule in which...
Predatory pricing is a commercial pricing strategy which involves the use of large scale undercutting to eliminate competition. This is where an industry...
and pricing Simmons–Tierney bet Stagflation Supply and demand "International Crude Oil Market Handbook", Energy Intelligence Group, 2011 "Pricing Differences...
half-hour format) pricing games, another contestant is called to "come on down" to fill the spot of the contestant who played the previous pricing game. The newest...
The Ramsey problem, or Ramsey pricing, or Ramsey–Boiteux pricing, is a second-best policy problem concerning what prices a public monopoly should charge...
believe that formula pricing brings efficiency and predictability to markets transactions. However, as the use of formula pricing expands, fewer animals...
existence of more modern approaches to asset pricing and portfolio selection (such as arbitrage pricing theory and Merton's portfolio problem), the CAPM...
Carbon pricing (or CO2 pricing) is a method for governments to address climate change, in which a monetary cost is applied to greenhouse gas emissions...
The Price may refer to: "The Price" (Angel) "The Price", from season 7 of M*A*S*H "The Price" (Once Upon a Time) "The Price" (Prison Break) "The Price" (Star...
whose carbon pricing system does not meet federal requirements, a regulatory fee is implemented by the federal Greenhouse Gas Pollution Pricing Act (GHGPPA)...
price will be "arbitraged away". This assumption is useful in pricing fixed income securities, particularly bonds, and is fundamental to the pricing of...
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