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Snyder Communications information


Snyder Communications Inc.
Company typePublic
Traded as
NYSE: SNC
IndustryMarketing
Founded1988; 36 years ago (1988)
FoundersDaniel Snyder
Michelle Snyder
Defunct2000 (2000)
FateMerged (Euro RSCG, Campus, and Diversified Agencies)
OwnerHavas
DivisionsArnold Communications
Brann Worldwide

Snyder Communications Inc. (SNC) was an American advertising corporation founded in 1988 by Daniel Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centers, and field sales.

There was an initial public offering for SNC in September 1996 with a sale of 7.8 million shares at $17 a share. The IPO raised more than $130 million. Daniel Snyder became the youngest ever CEO of a New York Stock Exchange listed company at the age of 32.[1]

Snyder Communications was acquired on April 4, 2000 by Havas, then Havas Advertising, in an all-share transaction worth in excess of US$2 billion.[2]

  1. ^ "The Secrets of Their Success – and Yours". Fast Company Magazine. June 1997.
  2. ^ "Havas Filing 425 (Snyder Communications Inc". US Securities & Exchanges Commission. July 18, 2000.

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goodbye to its 'Better Half'". The Evening Sun. Norwich, New York: Snyder Communications. "About the Cartoonist: Randy Glasbergen". King Features Syndicate...

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Leslie Butterfield

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UK advertising agency by 2002. In 1998, the agency was sold to Snyder Communications. Butterfield became involved in work for the UK Labour Party in...

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to Snyder as a "pioneer in consumer communication", on account of his early entrance into the business of online market research and communications. In...

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Rule and Czech Nationalism (Harvard University Press, 2009), pp 104–178. Snyder, Timothy (2010). Bloodlands: Europe Between Hitler and Stalin. Basic Books...

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