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Pace Foods
Company type
Private (1947–95)
Industry
Food
Founded
1947; 77 years ago (1947)
Founder
David Pace
Fate
Merged to Campbell's in 1995, became a brand
Headquarters
Paris, Texas
,
U.S.
Area served
Worldwide
Products
Salsas
Owner
Campbell's
Website
campbells.com/pace
Pace Foods is a producer of a variety of canned salsas located in Paris, Texas. The company was founded in 1947 by David Pace when he developed a recipe for a salsa he called "Picante sauce" (picante means 'spicy' in Spanish), which was "made with the freshest ingredients, harvested and hand-selected in peak season to achieve the best flavor and quality".[1] It is now sold as "the Original Picante Sauce".
The Mild and Hot varieties of Pace's Picante sauce were added in 1981 to accompany the original Medium variety. "Thick & Chunky", introduced in 1989, later became "Chunky Salsa".[2] In 1991, Mexican sauces overtook ketchup as the top-selling condiment in the US, with Pace being a leader.[3] In 1995, the company was acquired by Campbell Soup Company for $1.115 billion.[4][5]
^The Pace Story Archived 2009-03-03 at the Wayback Machine from the official Pace website
^Cite error: The named reference products was invoked but never defined (see the help page).
^Cite error: The named reference m80 was invoked but never defined (see the help page).
^"Campbell Soup Co. to acquire Pace Foods Ltd. for $1 billion", Nation's Restaurant News, December 12, 1994. [dead link]
^Glenn Collins, "Campbell Soup Takes the Big Plunge Into Salsa", New York Times, November 29, 1994.
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