Archibald Clark West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips.[1][2][3][4] The successful snack food was marketed as an alternative to the more traditional potato chips.[1] Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips.[1] An estimated five billion dollars in Doritos are sold every year worldwide.[1]
^ abcdHevesi, Dennis (2011-09-28). "Arch West, Who Helped Create Doritos Corn Chips, Is Dead at 97". The New York Times. Retrieved 2011-10-13.
^"Doritos creator dies in Dallas at 97". Houston Chronicle. Associated Press. 2011-09-26. Retrieved 2011-10-13.
^Daubs, Katie (2011-09-27). "No cheesy farewell for Doritos creator". Toronto Star. Retrieved 2011-10-13.
^Rees Shapiro, T. (2011-09-26). "Arch West, 97, invented Doritos for Frito-Lay". The Washington Post. Retrieved 2011-10-13.
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