In business analysis, PEST analysis ("political, economic, socio-cultural and technological") describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is part of an external environment analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro-environmental factors to be taken into consideration. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations.
PEST analysis was developed in 1967 by Aguilar as an environmental scanning framework.[1] Aguilar argued that firms must scan the economic, technical, political and social categories (ETPS) that may affect strategy, defining environmental scanning as follows, “scanning for information about events and relationships in a company’s outside environment, the knowledge of which would assist top management in its task of charting the company’s future course of action.”[1]
^ abJ., Aguilar, F. (1967). Scanning the business environment. Macmillan. OCLC 495475137.{{cite book}}: CS1 maint: multiple names: authors list (link)
In business analysis, PESTanalysis ("political, economic, socio-cultural and technological") describes a framework of macro-environmental factors used...
Pest risk analysis (PRA) is a form of risk analysis conducted by regulatory plant health authorities to identify the appropriate phytosanitary measures...
process known as corporate planning. SWOT alongside PEST/PESTLE can be used as a basis for the analysis of internal and environmental factors. Corporate...
business must be researched and understood. An analysis on the climate is also known as PESTanalysis. The types of climate/environment firms have to...
trend analysis. Trend analysis is an analysis of macro environmental factors in the external environment of a business, also called PESTanalysis. It consists...
hands-on tool that aims to foster understanding, discussion, creativity, and analysis. It is distributed under a Creative Commons license from Strategyzer AG...
help provide a framework for strategic planning. Such tools include: PESTanalysis, which covers the remote external environment elements such as political...
PEST may refer to: PESTanalysis, framework used in strategic management PEST sequence, is a peptide sequence in proteins Specialized Unit for Special...
structuring to break down client problems into logical, clean buckets of analysis that they can then hand out as work streams to consulting staff on the...
Marketing plan Competitive intelligence Porter's five forces analysisPESTanalysis "Competitive Analysis Definition - Entrepreneur Small Business Encyclopedia"...
follows: In order to assess the strategic impact of IT, McFarlan proposed the analysis of five basic questions about IT applications, related to the competitive...
and capabilities of a company. These include SWOT, value chain analysis, cash flow analysis and more. Benchmarking with relevant peers is a tool to assess...
Integrated pest management (IPM), also known as integrated pest control (IPC) is a broad-based approach that integrates both chemical and non-chemical...
take the programs to obtain the training in research methods, statistical analysis, and writing academic papers that they will need to seek careers as researchers...
Tin pest is an autocatalytic, allotropic transformation of the element tin, which causes deterioration of tin objects at low temperatures. Tin pest has...
material data. The strategist must have a great capacity for both analysis and synthesis; analysis is necessary to assemble the data on which he makes his diagnosis...
the principal town of Pestèl commune PESTanalysis, a schematic for engaging in macro-environmental analysis and research Pestle, a blunt club-shaped...
Global Information