Brand Israel is a public relations campaign run by the Israeli government to improve the image of the State of Israel.[1] The goal of the campaign is to establish Israel as a cosmopolitan, progressive, Westernized and democratic society, contrasting it with the Islamic, homophobic and repressive surrounding nations.[2]
^Barghouti 2012, p. 34: The campaign, ... focused on a new plan to improve Israel's image abroad "by downplaying religion and avoiding any discussion of the conflict with the Palestinians." ... Arye Mekel, the deputy director general for cultural affairs in the Israeli foreign ministry, ...: “We will send well-known novelists and writers overseas, theater companies, exhibits. This way you show Israel’s prettier face, ...”
BrandIsrael is a public relations campaign run by the Israeli government to improve the image of the State of Israel. The goal of the campaign is to...
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used...
Foreign service. He is a public diplomacy specialist, founder of the BrandIsrael Program, and a place positioning practitioner. Aharoni has served as...
The Israeli government uses this type of communication especially to depict Israel positively (a communication strategy Hirschberger calls "branding")....
This is a list of brands owned by the British multinational consumer goods company Unilever. Amino – food products (Poland) Amora – French mayonnaise and...
brand that manufactures gelato, frozen yogurt, sorbet, and raw materials for the ice cream market. Established in 2002 in Tel Aviv, Israel, the brand...
Consul General Amir Gissin as being part of a BrandIsrael campaign intended to draw attention away from Israel's conflict with the Palestinians. Other signers...
successful launch and promotion of the Orange brand is considered one of the best advertising efforts undertaken in Israel. The initial shareholders in the consortium...
Lesbian, gay, bisexual, and transgender (LGBT) rights in Israel are considered the most developed in the Middle East. Although same-sex sexual activity...
Russell Edward Brand (born 4 June 1975) is an English comedian, actor, presenter, activist, and campaigner. He established himself as a standup comedian...
mobile network operator in Israel, and also the first company to offer mobile telephony services in Israel. Due to this, the brand-name "Pelephone" became...
most popular snack in Israel made by Osem. Elite became the local licensee of Frito-Lay products, producing the best-selling brand "Tapuchips". Later, Elite...
al-Baṯṯ al-Isrāʾīlī) is the national broadcaster of Israel. The IPBC carries the blanket branding Kan in Hebrew (כאן, 'Here') and Makan in Arabic (مكان...
Company operates cinemas under the Cinema City brand name and in Israel under the Planet and Rav-Chen brand names. Theatre operations are the Company’s core...
Mashesni HaShuk (Hebrew: מחסני השוק) is a private supermarket chain in Israel that was established in 1996 in Beersheba. Its main offices are located in...
called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses...
when an Israeli fashion awards ceremony awarded Refaeli "Model of the Year" (2000). She played prominently in campaigns for the fashion brands Castro and...
-riə-/; Hebrew: בְּנֵי יִשְׂרָאֵל, Bənēy Yīsrāʾēl, transl. 'Children of Israel') were a group of Semitic-speaking tribes in the ancient Near East who,...
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