Global InformationMy Coke Rewards information
 My Coke Rewards logo | |
Type of site | Customer loyalty |
|---|---|
| Available in | English |
| Dissolved | 30 June 2017 |
| Successor(s) | Coke.com |
| Created by | The Coca-Cola Company |
| URL | Archived official website at the Wayback Machine (archive index) |
| Commercial | Yes |
| Registration | Optional |
| Launched | 20 February 2006 |
| Current status | Inactive |
My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries.[1] The number of points from each product depended on the brand as well as the item itself.[2]
The program was launched in late February 2006, and ended in late June 2017.[3] By November 2006, over a million prizes had been redeemed.[4] The program had since been extended annually since its inception, but terminated on June 30, 2017. Any points left over from one year by one member carried over into the next, provided the member had accrued or debited points within a 90-day period. Current members had from late March to late June 2017 to redeem any points accumulated over the years. Leftover points were then donated to charity.[5] In September 2013, the My Coke Rewards Beta was launched.[6] The new system which ran on the same website, but with /beta after the .com on the address, used social media challenges and My Coke Rewards codes to gain "status" points to level up, with +5 status points just by creating an account.[7] The levels were bronze, silver, and gold, which replaced the test phase levels of Red, Gold, and Twilight, and points or status were rewarded when a user leveled up.[6] The "status" points were discontinued in mid-June 2016. The program ended in late June 2017.[8]
- ^ Official FAQ.
- ^ "Participating Brands". My Coke Rewards. Archived from the original on 6 December 2015. Retrieved 6 December 2015.
- ^ Coca-Cola North America Announces Launch of "My Coke Rewards" Largest Program of Its Kind in Coca-Cola History Archived 2010-12-07 at the Wayback Machine, The Coca-Cola Company press release, 2006-02-28.
- ^ My Coke Rewards Celebrates Redemption of One Millionth Reward and Offers 20 Million Free Bonus Points for the Holidays Archived 2007-10-01 at the Wayback Machine, PR Newswire, November 9, 2006.
- ^ "FAQ". My Coke Rewards. 2012-03-01. Archived from the original on 2012-09-04. Retrieved 2012-10-21.
- ^ a b "FAQ". My Coke Rewards. Retrieved 6 December 2015.
- ^ "How MCR Works". My Coke Rewards. Archived from the original on 20 January 2015. Retrieved 6 December 2015.
- ^ Mosendz, Polly (16 February 2017). "Coca-Cola fans fret as company revamps beloved loyalty program". chicagotribune.com. Retrieved 2019-12-11.