"Morphe" redirects here. Not to be confused with Morphy.
Morphe Holdings LLC
Closed Morphe store in Dadeland Mall, Kendall, Florida
Trade name
MORPHE, Morphe Cosmetics
Company type
Privately Held, Subsidiary
Industry
Cosmetics
Founded
November 2008; 15 years ago (2008-11) Los Angeles, California, U.S.
Founders
Chris Tawli & Linda Tawli, Summit Partners
Headquarters
Los Angeles, California, U.S.
Products
Cosmetics
Parent
General Atlantic Forma Brands LLC
Website
www.morphe.com
Morphe Cosmetics, also known as Morphe Brushes,[1] legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles cosmetics and beauty manufacturer founded in 2008. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers.[1][2] Morphe has cut ties with multiple partners after many influencers became embroiled in controversy.[1]
In August 2019, Morphe Holdings announced the company had formed new partnership with General Atlantic, who would acquire a majority stake.[3] Additional terms of the deal were not disclosed, however, Morphe's existing shareholders would continue to be investors in the company.[4][5]
On January 5, 2023 Morphe announced on social media that all stores in the US would close immediately after facing criticism for employee working conditions, and to focus more on their digital storefront. Seven days later, on January 12, 2023, Morphe′s parent company Forma Brands filed for Chapter 11 Bankruptcy.[6] At the time, Morphe owed YouTube stars and beauty gurus Jaclyn Hill $2 million and Jeffree Star $1.4 million, respectively, in unsecured claims.[7] That March, Morphe′s main creditors bought Forma for $690 million. [8]
^ abcTenbarge, Kat. "Makeup lovers are boycotting Morphe as the brand stays silent on James Charles sexting allegations". Business Insider. Retrieved 21 May 2021.
^"Morphe LLC". Bloomberg.com. Bloomberg. Retrieved 19 October 2019.[primary source]
^Cite error: The named reference :1 was invoked but never defined (see the help page).
^"Morphe Holdings and General Atlantic Announce Partnership and Strategic Growth Investment". General Atlantic. Retrieved 19 October 2019.
^Brumpton, Harry (18 July 2019). "General Atlantic nears acquisition of beauty brand Morphe". Reuters. Retrieved 19 October 2019.
^"Morphe parent company Forma Brands files for bankruptcy". 2023-01-12. Retrieved 2023-01-12.
^"Morphe's parent company has filed for bankruptcy after influencer-fueled rise alongside Jeffree Star, James Charles in the late aughts". Insider.com.
^"Bankrupt Morphe Owner Acquired by Lenders for $690 Million". 29 March 2023.
MorpheCosmetics, also known as Morphe Brushes, legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles cosmetics and beauty manufacturer...
Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. Star invested his life savings...
eyeshadow palette and created a makeup line in collaboration with MorpheCosmetics, and has received numerous awards for his work on social media, including...
more upcoming drops for Jaclyn Hill Cosmetics on her Instagram story. Jaclyn Cosmetics was owned by Morphe; Morphe′s parent company Forma declared bankruptcy...
drugstore cosmetics, skincare, and fragrances, in addition to its own brands of beauty products and fragrances. They sell brands such as MAC Cosmetics, Kylie...
contact lens, also known as a big eye contact lens and circle lens, is a cosmetic (non-corrective and decorative) contact lens that makes the eye's iris...
Love Cosmetics Lush MAC Cosmetics Make Up For Ever Mary Kay Max Factor Maybelline Merle Norman Missha Molton Brown MorpheCosmetics NARS Natura Natural Wonder...
benefit the M.A.C. AIDS Fund. Ziegler has a make-up collaboration with MorpheCosmetics and a fashion collaboration with Fabletics. In 2020, she was the model...
make up bags. The first East Coast location to carry the cosmetics line was a MorpheCosmetics store at the Westfield Garden State Plaza in Paramus, New...
$21. Giraldo was also the face of Glowstunner, a beauty product by MorpheCosmetics which launched on July 8, 2021. Giraldo lives in Miami. A Latina, she...
in March 2020 and announced plans to liquidate all of its stores. MorpheCosmetics abruptly shuttered all of its US locations on January 5, 2023, after...
Love Cosmetics Lush MAC Cosmetics Make Up For Ever Mary Kay Max Factor Maybelline Merle Norman Missha Molton Brown MorpheCosmetics NARS Natura Natural Wonder...
discussed The Conspiracy Collection and James Charles' collaboration with MorpheCosmetics. She noted the criticism of Charles' palette and compared the palette's...
coined in the 1990s with the emergence of skin whitening products and cosmetics. Although skin tone differs based on a person's racial background, those...
the droppings a high concentration of urea. Urea is sometimes found in cosmetics because it locks moisture into the skin. The guanine may produce shimmery...
wear cosmetics, many others did not; Susan Brownmiller, for instance, called an unadorned face "the honorable new look of feminism". The cosmetics industry...
lead in cosmetic products. In 2010, the World Health Organization (WHO) declared lead as one of the ten major chemicals of concern in cosmetics. Some sources...
during wound healing to help repair the epidermis. Alopecia Bikini waxing Cosmetics in Ancient Rome Hairdressing Head shaving Hirsutism Shaving Sugaring Trichotillomania...
Love Cosmetics Lush MAC Cosmetics Make Up For Ever Mary Kay Max Factor Maybelline Merle Norman Missha Molton Brown MorpheCosmetics NARS Natura Natural Wonder...
collaborated with Morphe, launched in Sephora Canada. In 2023, Sephora became the first retailer of feminine hygiene and cosmetic product Luna Daily...
Love Cosmetics Lush MAC Cosmetics Make Up For Ever Mary Kay Max Factor Maybelline Merle Norman Missha Molton Brown MorpheCosmetics NARS Natura Natural Wonder...
retailer PrettyLittleThing), and a co-branded makeup collection with cosmetics retailer Morphe. Her other brand partnerships include her February 2021 Essenchills...
word, 'dusmorphíā' – the prefix 'dys-' meaning abnormal or apart, and 'morphḗ' meaning shape. Morselli described people who felt a subjective feeling...
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