October 1, 2019 (2019-10-01) – January 21, 2020 (2020-01-21)
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The Secret World of Jeffree Star
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The Beautiful World of Jeffree Star is an American documentary webseries that was created by YouTuber Shane Dawson. The series follows the life of Jeffree Star, the founder and CEO of Jeffree Star Cosmetics. The series also follows Dawson and Star as they plan and design a new makeup and merchandise collection called The Conspiracy Collection. The series ran for seven episodes, premiering on October 1, 2019, and ending on November 22; an extra episode that showed bloopers and deleted scenes was released on January 21, 2020. The series, excluding the trailer, has garnered over 130 million combined views.
Production of the series began in January 2019 and continued after the airing of the second-to-last episode, "The Conspiracy Collection Reveal". The series is the second season of The Secret World of Jeffree Star and follows a similar format. The series' trailer was released on Dawson's YouTube channel on September 24[1] and garnered more than 10 million views in the first week of its release. The series premiered on Dawson's YouTube channel on October 1, 2019. On October 15, Dawson's online merchandise store was launched; it was sold out in under thirty minutes and accrued over half a million dollars in sales.[2]
Reception of The Beautiful World of Jeffree Star varied throughout the series but was generally mixed. Dawson's hesitance to include a past controversy concerning James Charles and Tati Westbrook resulted in criticism; Dawson included the events in the finale of the series. Before the finale, reporters criticized the series for focusing too much on The Conspiracy Collection and compared the series' influence to that of Dawson's past works, such as The Mind of Jake Paul and The Truth about TanaCon.
The Conspiracy Collection, the main focus of the series, was highly successful after its launch on November 1, 2019; according to Star it set multiple records for the beauty industry and Jeffree Star Cosmetics.[3][4] Dawson's and Star's collaborative eye shadow palette received a positive reception and the collection sold out immediately after technical issues were resolved.[5] Some palettes were contaminated with ribbon fibers, resulting in criticism.[6]
^Fuentes, Tamara (September 25, 2019). "Shane Dawson Watches James Charles' Follower Count Drop in New Jeffree Star Video Trailer". Seventeen. Retrieved October 1, 2019.
^Contreras, Cydney (October 29, 2019). "Shane Dawson & Jeffree Star Unveil the Entire Conspiracy Collection". E! Online. Retrieved October 30, 2019.
^Dodgson, Lindsay (October 19, 2019). "Jeffree Star revealed Shane Dawson could make $10 million when they launch their 'Conspiracy' makeup line". Insider. Retrieved October 30, 2019.
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