American consumer electronics manufacturing company
Not to be confused with Monsters, Inc..
Monster Cable Products Inc.
Monster Cable headquarters in Brisbane
Company type
Private
Industry
Consumer electronics
Founded
1978; 46 years ago (1978)
Headquarters
Brisbane, California, U.S.
Key people
Noel Lee (Founder & CEO)
Products
Cables, HDMI cable, headphones, audio equipment
Number of employees
600+
Website
monsterstore.com
Monster Inc. is an American company that manufactures and markets about 6,000 products, but is best known for audio and video cables. It also produces speakers, headphones, power strips, mobile accessories and audio devices for automobiles. The company was founded by an audiophile and engineer, Noel Lee, in 1979 by experimenting with different ways to build audio cables. It grew by doing demonstrations to convince the industry that audio cables made a difference in audio quality and by establishing relationships with retailers that were attracted to the cable's profit margins.
Over the years it created new divisions like Monster Music, Monster Game, Monster Mobile, Monster Photo and Monster Power. In the 2000s, Monster had legal trademark disputes regarding other companies or products that have "Monster" in their name, such as Monster.com and the Pixar film Monsters, Inc. Monster said it needed to defend its premium brand, while critics said it was pursuing litigation against companies that did not have confusingly similar products. It began manufacturing headphones in a partnership with Dr. Dre in 2008, which ended in 2012, and it created other celebrity branded or Monster-branded headphone products.
Tests done by audiophile publications, news reporters and academics reached conflicting conclusions on whether more expensive audio or video cables like those from Monster make a difference in audio or video quality when compared to generic cables. Instead of advertising, Monster offers incentives to retailers and their salespeople to sell the cables. Retailers bundle high profit-margin cables with larger purchases that have smaller margins in order to improve profitability.
Monster Inc. is an American company that manufactures and markets about 6,000 products, but is best known for audio and video cables. It also produces...
locations in the US and Canada. MonsterCable brought suit against Monster Mini Golf in 2006. Noel Lee, The CEO of MonsterCable, claimed that the public would...
Museum since 2015, and served as a creative director for the companies MonsterCable and Reebok. With his wife Alicia Keys, he jointly won the Producers...
Robot and Monster is an American CGI animated television series created by Dave Pressler, Joshua Sternin and Jennifer Ventimilia. Main characters Robot...
History Broadcasting & CableCable Ratings: Animal Planet's River Monsters A Ratings Monster Broadcasting & Cable River Monsters is TV ratings hit Times...
rights deal was signed with MonsterCable, a maker of cables for electronic equipment, and the stadium was renamed "Monster Park". Just over a month later...
Monsters at Work is an American animated sitcom developed by Bobs Gannaway that premiered on Disney+ on July 7, 2021, as part of Pixar's Monsters, Inc...
self-developed products after the end of its exclusive manufacturing deal with MonsterCable Products, the Beats Pill was designed by Robert Brunner's studio Ammunition...
"Destination America Orders Fifth Season Bigfoot Series Mountain Monsters". Broadcasting & Cable. September 14, 2016. Archived from the original on 22 October...
Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010. The show...
Logitech – Newark Maxim Integrated - San Jose Marvell – Santa Clara MonsterCable Products – Brisbane Microchip Technology - San Jose Nest Labs – Palo...
accessory manufacturers were Griffin Technology, Belkin, JBL, Bose, MonsterCable, and SendStation. BMW released the first iPod automobile interface,...
full-length LP called The Original Monster Mash, which contained several other monster-themed tunes. The "Monster Mash" single was number one on the Billboard...
launched in 2008. From 2009 to 2011, Beats enclosed endorsement deals with MonsterCable and Hewlett-Packard. The company had captured 20 percent market share...
expired, and it was another two years before the new name of MonsterCable Products' Monster Park was applied. Local opposition to the corporate naming...
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