Monster High is an American multimedia-supported fashion doll franchise created by toy designer Garrett Sander and launched by Mattel in 2010.[1][2] The show is aimed at children ages 7-14, the franchise features characters inspired by monster movies, sci-fi horror, thriller fiction, folklore, myths and popular culture, centering around the adventures of the teenage children of monsters and other mythical creatures attending a high school of the same name.
Though the fashion dolls were the main focus of the franchise, a 2D-animated web series and 15 animated TV specials/films were released to accompany them, as well as video games, a series of young adult novels written by Lisi Harrison and other forms of merchandise. The franchise quickly became very popular among children and was extremely successful in terms of earnings for Mattel; it was worth $1 billion in its 3rd year of existence with more than $500 million in sales annually, and was the second best-selling doll brand in North America. Two spin-off toy lines were launched as companions to Monster High: Ever After High in July 2013 based on fairy tales and fables and Enchantimals in 2017 featuring human-animal hybrids. However, sales declined in 2016, prompting Mattel to reboot the franchise with a revamped aesthetic and a new fictional universe. The reboot was a commercial failure, eventually leading to the discontinuation of the franchise in 2018.
Monster High relaunched a second time in 2020 with the release of new dolls representing horror/goth film cults, culminating with the 2021 announcement of an animated TV series and a live-action musical film, both produced by Mattel Television and premiered on Nickelodeon in October 2022.[3][4][5][6][7]
^Tse, Andrea (June 4, 2010). "'Monster High': Mattel's Big, Bold Move". TheStreet. Retrieved December 27, 2010.
^Nicholasi, Paul (June 11, 2010). "Mattel Launches Monster High". Dread Central. Retrieved July 1, 2014.
^"Mattel Television and Nickelodeon Announce Plans to Produce an Animated Series and Live-Action Television Movie Musical Based on Iconic Monster High Franchise" (Press release). Nickelodeon. February 23, 2021. Retrieved February 23, 2021 – via The Futon Critic.
^White, Peter (February 23, 2021). "'Monster High' Live-Action TV Movie & Animated Series Reboot Set By Nickelodeon & Mattel". Deadline. Retrieved March 1, 2021.
^Whyte, Alexandra (February 24, 2021). "Nickelodeon & Mattel reboot Monster High". Kidscreen. Retrieved March 1, 2021.
^Zahn, James (February 23, 2021). "Mattel, Nickelodeon Team Up to Reboot 'Monster High' for a New Generation". The Toy Book. Retrieved March 1, 2021.
^"Monster High reboot in the works". Toy World Magazine | The business magazine with a passion for toys. February 24, 2021. Retrieved March 1, 2021.
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