2006; 18 years ago (2006) in Santa Monica, California
Founders
Dr. Dre
Jimmy Iovine
Headquarters
Culver City, California
,
United States
Area served
Worldwide
Key people
Matthew Costello (COO)
Products
Headphones
Speakers
Parent
Apple Inc. (2014-present)
Website
beatsbydre.com
Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California.[1][2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
The subsidiary's product line is primarily focused on headphones and speakers. The company's original product line was manufactured in partnership with the AV equipment company Monster Cable Products. Following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of a subscription-based streaming service, Beats Music.
In 2011, NPD Group reported that Beats' market share was 64% in the U.S. for headphones priced higher than $100, and the brand was valued at $1billion in September 2013.[3][4]
For a period, the company was majority-owned by Taiwanese smartphone maker HTC. The company reduced its stake to 25% in 2012, and sold its remaining stake back to the company in 2013. Concurrently, Carlyle Group replaced HTC as a minority shareholder, alongside Dr. Dre and Iovine in late 2013. On August 1, 2014, Apple acquired Beats for $3 billion in a cash and stock deal, the largest acquisition in Apple's history.
^"About us section". beatsbydre.com. Archived from the original on 27 December 2013. Retrieved 26 December 2013.
^"Beats Electronics – Culver City Headquarters". officesnapshots.com. November 17, 2014.
^"Dr Dre Beats valued at more than $1bn following Carlyle deal". The Guardian. September 27, 2013. Archived from the original on May 16, 2014. Retrieved May 9, 2014.
^Cite error: The named reference theage-bass was invoked but never defined (see the help page).
BeatsElectronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver...
Beats Music was a subscription-based Digital music store streaming service owned by the BeatsElectronics division of Apple Inc. The service combined...
music executive and musician, known as being the president of both BeatsElectronics from 2012 to 2020 and DGC Records from 2007 to 2010. He was also a...
"Apple to Acquire Beats Music & BeatsElectronics". Apple Newsroom. Retrieved October 11, 2023. "It's Official: Apple Buys BeatsElectronics for $3 Billion"...
Beats Pill is a brand of portable Bluetooth speakers produced by BeatsElectronics. The Pill was released in 2012. The devices include 3.5 mm audio input...
sailing manoeuvre BeatsElectronics, or Beats by Dr. Dre, an American producer of audio products All pages with titles containing Beat or Beats All pages with...
audio equipment maker BeatsElectronics in 2014, which included the ownership of Beats' former music service Beats Music, and made Beats Music CEO Ian Rogers...
2017 with the single "Ugly", which was featured in a commercial for BeatsElectronics and Balmain headphone collaboration starring Kylie Jenner. She then...
of America series opening of The Shed in NYC. On August 5, 2021, BeatsElectronics premiered a commercial featuring athlete Sha'Carri Richardson featuring...
founder Ian Rogers were chosen to head BeatsElectronics' new music subscription service, Project Daisy, described by Beats co-founder Jimmy Iovine as having...
was also a founding member of the board of BeatsElectronics since 2008 and led the negotiation of the Beats sale to Apple. Along with LeBron James, he...
acquired thirteen companies. Apple's largest acquisition was that of BeatsElectronics in August 2014 for $3 billion. Of the companies Apple has acquired...
Interscope Records in 2007 to design and manufacture the BeatsElectronics line of headphones called "Beats by Dr. Dre". This led to a trend among headphone manufacturers...
With Beats by Dre". Rolling Stone. October 17, 2012. Archived from the original on February 1, 2015. Retrieved December 30, 2014. "BeatsElectronics announces...
Agrees To Throw Out Lawsuit Against BeatsElectronics". Music Times. "Bose Agrees to Dismiss Lawsuit Against Beats". The New York Times. Associated Press...
Classics (UK & International), Gap, Armani, FIAT, Hallmark (US), SAP, BeatsElectronics, and Supercell. The concept was founded in 2006 by U2 frontman and...
August 2011, HTC confirmed a plan for a strategic partnership with BeatsElectronics involving acquiring 51 percent of the company. The 2011 Best Global...
emerge in the North American market, including Beats Music—which was backed by headphone maker BeatsElectronics, Microsoft Groove Music Pass (formerly Xbox...
has rarely been channelled so effectively". Zendaya was the face of BeatsElectronics, X-Out, Material Girl, CoverGirl, and Chi Hair Care. She has also...
bought audio equipment maker BeatsElectronics in 2014, Apple gained ownership of Beats' own service Beats Music, and made Beats Music CEO Ian Rogers responsible...
you, I could do this on my own.'" The song went on to be used in a BeatsElectronics advertisement starring soccer player Alex Morgan in June 2017. In...
television series Selling Sunset). The following month, Kardashian and BeatsElectronics launched a collaborative range of true wireless earbuds in an earth...
Bestor Architecture, founded in 1992. Examples of her work include the BeatsElectronics Headquarters in Culver City, Blackbirds, small lot housing in Los...
2022, Sacai collaborated with Sophie Bille Brahe, The North Face, BeatsElectronics, Apple, A.P.C., Nike and Dior. "Barneys New York". barneys.com. Retrieved...
Global Information