Market share of Pepsi in the Philippines initially increased from 19.4% to 24.9%. Later riots and protests due to multiple Pepsi products "349" bottle caps, the winning number for the ₱1 million prize, distributed
Deaths
at least 5
Pepsi Number Fever,[1] also known as the 349 incident,[2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots[3] and the deaths of at least five people.[4]
^Drogin, Bob (26 July 1993). "Pepsi-Cola Uncaps A Lottery Nightmare -- Bombings, Threats Follow Contest With Too Many Winners". Los Angeles Times. Archived from the original on 7 September 2015. Retrieved 9 October 2015.
^"SC decides in finality on 'Pepsi 349' case". The Philippine Star. 26 June 2006. Archived from the original on 13 April 2019. Retrieved 13 June 2020.
^Mickolus, Edward F.; Simmons, Susan L. (1997). Terrorism, 1992-1995: A Chronology of Events and a Selectively Annotated Bibliography. ABC-CLIO. p. 166. ISBN 978-0-313-30468-2. Archived from the original on 14 October 2023. Retrieved 21 June 2020.
^Kernan, Sean (12 June 2020). "Pepsi's $32 Billion Typo Caused Deadly Riots". Medium. Archived from the original on 9 June 2020. Retrieved 13 June 2020.
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