Media multiplier is a synergistic effect of the increased effectiveness of advertising appearing simultaneously in two or more different media platforms (for example, television and print). The media multiplier theory suggests that consumers exposed to advertising in multiple types of media will be more susceptible to the advertising message.[1][2][3]
^Kenneth E. Clow; Donald Baack (2005). Concise Encyclopedia of Advertising. Best Business Books. p. 107. ISBN 978-0-7890-2210-3.
^Sandra Diehl; Matthias Karmasin (24 May 2013). Media and Convergence Management. Springer Science & Business Media. p. 129. ISBN 978-3-642-36163-0.
^Confer, M. G. (1992). "The media multiplier: Nine studies conducted in seven countries". Journal of Advertising Research. 32 (1): RC–4. ISSN 0021-8499.
Mediamultiplier is a synergistic effect of the increased effectiveness of advertising appearing simultaneously in two or more different media platforms...
of multimedia franchises List of highest-grossing media franchises Media convergence Mediamultiplier Narrative consumption Database consumption Film series...
lightning safety testing. The most common type of voltage multiplier is the half-wave series multiplier, also called the Villard cascade (but actually invented...
the air with Air Multiplier technology. In January 2016, Dyson released the Dyson Pure Cool air purifier. It uses the same Air Multiplier technology to blow...
A bladeless fan, also known as an Air multiplier fan, is a fan that blows air from a ring or oval opening with no external blades. Despite the name, these...
true multiplier effect was only 1.02 non-tradable jobs created. Furthermore the study finds that there is no difference on the local multiplier effect...
Social media use in politics refers to the use of online social media platforms in political processes and activities. Political processes and activities...
and some other Abrahamic religions, the commandment to "be fruitful and multiply" (referred to as the "creation mandate" in some denominations of Christianity)...
capitalization is calculated from the share price (as recorded on selected day) multiplied by the number of outstanding shares. Figures are converted into USD millions...
(least significant) digit of the multiplier is set into the multiplier dial as above, and the crank is turned, multiplying the operand by that digit and...
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of...
electrode toward the electron multiplier, where electrons are multiplied by the process of secondary emission. The electron multiplier consists of a number of...
phenomenon of "media multitasking"—using several forms of media at the same time—multiplies that figure to 8.5 hours of media exposure daily. Media exposure...
figure, and thus five bands). The decimal multiplier (number of trailing zeroes, or power of 10 multiplier) If present, indicates tolerance of value in...
"Dewa IPO: Multiply Group to invest $100m". The National. 25 March 2022. "Abu Dhabi based Multiply Marketing acquires stake in digital media platform Firefly"...
its diagnosis. Portrayals in the media of characters with atypical abilities (for example, the ability to multiply large numbers without a calculator)...
original on 12 November 2020. Retrieved 14 August 2021. "How Europe has multiplied its forests and why this can be a problem". BBC News Brasil. Archived...
calculated by multiplying the circulation by three. Impressions are only calculated for print media because it is assumed print media will be circulated...
higher transfer rate by default but the console's optical drive speed multiplier was set at 2× (9 MB/s). On Xbox 360, video games were stored on common...
uploaded by Filipinos to Multiply every day, which is half of their total number worldwide. Sixty percent of Filipino users of Multiply are female, while 70...
height of a mountain multiplied by a given multiplier is the distance to a city; it is not erased. When it is divided by the multiplier increased by two it...
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