Use of a creative work across several different media
A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. Bob Iger, chief executive of the Walt Disney Company, defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time".[1]
^Keiles, Jamie Lauren (December 1, 2022). "'Avatar' and the Mystery of the Vanishing Blockbuster - It was the highest-grossing film in history, but for years it was remembered mainly for having been forgotten. Why?". The New York Times Magazine. Retrieved December 3, 2022.
A mediafranchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an...
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