Video game joint venture between Mattel and NetEase
Mattel163
Formation
2017[1]
Founder
Amy Huang
Type
Joint venture
Headquarters
El Segundo, California
Hong Kong, China
Products
UNO!, Phase 10, Skip-Bo
Services
Video game development
Owner
Mattel (50%) NetEase (50%)
Website
https://mattel163.com
Mattel163 Limited is a 50–50 joint venture between American toy manufacturing and entertainment company Mattel and Chinese Internet company NetEase, aimed for developing and publishing online video games based on the former's intellectual properties.[2] Its headquarters are located in both Hangzhou, China and El Segundo, California. The "163" in the name refers to the NetEase's domain, 163.com.
The first product published was UNO!, originally launched for Facebook Instant Games in 2017,[3] and launched later on iOS and Android.
^"NetEase and Mattel launch new game studio". GamesIndustry.biz. 30 January 2018. Retrieved 16 February 2022.
^"Mattel's video game division eyes original IP". GamesIndustry.biz. 26 February 2019. Retrieved 18 February 2022.
^"World's Card Game, UNO™, Launches on Facebook Messenger". Let's Play UNO. 25 January 2018. Retrieved 20 February 2022.
Mattel163 Limited is a 50–50 joint venture between American toy manufacturing and entertainment company Mattel and Chinese Internet company NetEase, aimed...
NetEase formed a joint venture mobile publishing and development studio, Mattel163, aimed at creating apps based on the former's key brands. That same year...
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2013, Magmic released Phase 10 Dice in the iTunes App Store. In 2019, Mattel163 Limited released Phase 10: World Tour for Android and iOS, featuring the...
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United States 1945 Astrosmash exited the video game business in 1984 Mattel163 Walnut Creek, California, United States Hong Kong, China 2017 joint venture...
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